Essays about: "conclusion of business environment"

Showing result 1 - 5 of 283 essays containing the words conclusion of business environment.

  1. 1. How to turn external factors into internal resources - A case on how to gain knowledge and make use of the remote external environment

    University essay from Göteborgs universitet/Graduate School

    Author : Xabier García Romano; Magnus Olsson; [2019-08-08]
    Keywords : ;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. How to close the circle - The role of social capital in a circular economy - A case study

    University essay from Göteborgs universitet/Graduate School

    Author : Fredrika Germundsson; Mikaela Gernandt; [2019-07-08]
    Keywords : ;

    Abstract : The purpose of this case studyistoinvestigatehowacompanyutilizessocialcapitalinorder to closeloopsinitscirculareconomy.Thecirculareconomymodelhasinrecentyearsgained popularity mainly due to the rising concern surrounding the environment. READ MORE

  3. 3. Convenient Consumption in a Platform Economy: A Qualitative Study on Service Convenience and Community Platforms

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gustav Kibe; Leo Sondén Karestrand; [2019]
    Keywords : Community Platforms; Convenience; Customer Journey; Customer Experience; Retail; Business and Economics;

    Abstract : Thesis purpose: This study aims to explore how community platforms for services can be integrated and used in the customer journey in order to enhance consumers’ perception of convenience. Methodology: Due to the study’s explorative nature, the study utilised a qualitative method conducted in the context of the Swedish furniture retailer IKEA. READ MORE

  4. 4. Disrupting Heritage: A Qualitative Study of how Luxury Fashion Heritage Brands are Perceived by Brand Public Members During a Rebranding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johanna Orheim; Saga Bluhme; [2019]
    Keywords : Heritage Brands; Brand Publics; Evolutionary and Revolutionary Rebranding; Burberry; Gucci; Business and Economics;

    Abstract : The aim of this study was to determine in what manner a luxury fashion heritage brand can rebrand from the perspective of brand public members. In line with the relativist and social constructivist stance taken in this study, a netnography of posts and belonging comments on the Instagram accounts of this study’s two example companies, Burberry and Gucci, was conducted. READ MORE

  5. 5. Artificial Intelligence in Business-to-Business Sales Processes : The impact on the sales representatives and management implications

    University essay from Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten

    Author : Alexandra Cyvoct; Shirin Fathi; [2019]
    Keywords : AI; Artificial Intelligence; Big Data; B2B sales; selling process; consultative selling; relational selling; change management;

    Abstract : Background: The sales representatives in B2B companies are experiencing several changes in their environment, which have already altered their performed activities. In order to meet the new customer needs, Artificial Intelligence (AI) provides an effective usage of the large amount of complex data that is available, defined as Big Data. READ MORE