Essays about: "conclusion of hospitality MARKETING"

Found 5 essays containing the words conclusion of hospitality MARKETING.

  1. 1. Value Co-creation Practices in Brand Community of Airbnb

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Seyedmohammadali Siyasinejad; Teodor Teodosiev; [2019]
    Keywords : Brand Community; Value Co-creation; S-D Logic; Practice Theory; Airbnb;

    Abstract : Abstract Background: Value co-creation emerged at the beginning of the 21st century as a new way of understanding of value and its creation which occurs around individualized experiences of co-creation, leading to the creation of value that is exclusive to every person. In the essence of the concept of value co-creation lays the service-dominant logic of marketing. READ MORE

  3. 2. Tillsammans för turisterna : samarbete i turismkommuner

    University essay from SLU/Dept. of People and Society

    Author : Linus Kasselstrand; [2016]
    Keywords : kommun; samarbete; turism; besöksnäring; organisation; Västervik; näringsliv; samverkan;

    Abstract : Samarbete mellan offentliga organisationer och näringslivet är på frammarsch. Speciellt inom besöksnäringen, där en samlad syn på hur destinationen ska utvecklas är prioriterad. READ MORE

  4. 3. Branding Strategies within International Hotel Chains : A case study of Lithuanian Market

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Kamile Maseviciute; Nicole Gueorguieva; Petar Georgiev; [2015]
    Keywords : Branding; Brand Identity; Business Tourism; Hospitality Industry; Hotel Industry; Lithuanian market; Standartization and Customization; Radisson Blu; Comfort Hotels; Holiday Inn;

    Abstract : Background: The hospitality industry, especially the hotel business, is a relatively new, and rapidly growing industry in Lithuania. The last two decades resulted in a significant expansion of the local hotel market, as well as of operations of international hotel chains. READ MORE

  5. 4. Challenges in Marketing Strategy of Online Travel Booking Industry in China : -A case study of Ctrip.com and Qunar.com

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Dongdong Zhang; [2014]
    Keywords : online travel agents OTAs ; challenges; marketing strategy; Ctrip.com; Qunar.com;

    Abstract : Information technology plays an important role in the hospitality and tourismindustry. The internet has reshaped the distribution channels and thus suppliers andconsumers can contact directly. It also changes consumers searching and bookingbehaviors. So information technology brings online travel agents some challenges inthe marketing strategy. READ MORE

  6. 5. Acquiring and Retaining Customers through Traditional- and Relationship Marketing : Case- Study on the Quality Hotel Burke & Wills

    University essay from Institutionen för ekonomi

    Author : Malin Hammer; [2008]
    Keywords : marketing; relationship marketing;

    Abstract : The hotel industry is highly competitive and the right knowledge about customer values and demands is essential to differentiate from competitors and gain sustainable competitive advantage. Implementing traditional marketing strategies is often no longer enough to achieve this goal. READ MORE