Essays about: "conclusion of marketing strategy"
Showing result 11 - 15 of 221 essays containing the words conclusion of marketing strategy.
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11. The TikTok effect : A case study on emotional marketing through social media
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The adaptation of marketing has led brands to connect with the clients through the usage of theiremotions, understanding the joy or sadness an element can create in a customer, which increasesthe possibility of a recognized experience.To analyze the effects that emotions can create in customers, the usage of Duolingo’s case studywas implemented, the understanding of their new strategy used on TikTok, allowed this studyto analyze the results of such adaptations in generation Z, as the main target through the TikTokplatform. READ MORE
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12. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. READ MORE
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13. The Impact of Covid-19 on Restaurants and Consumer Behaviour with in Jönköping Region
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Abstract Background: With the COVID-19 pandemic, consumer behaviour has adjusted accordingly, especially in relation to the restaurant industry. This issue is also present in the restaurant managers responses displayed at this critical event. READ MORE
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14. Made by Sweden : Country-of-origin as part of brand identity
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : BACKGROUND A great interest of researchers has been attracted to the phenomenon of country-of-origin (Andéhn et al., 2016). It is argued that companies could increase competitiveness in the market by implementing a COO into the company's branding strategy (Guercini & Ranfagni, 2013). READ MORE
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15. Mending the end-goal paradox of social and commercial marketing
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Mending the end-goal paradox of social and commercial marketing - An explorative case study of brands’ emotional communication influence on consumers’ behavioural attitudes Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Klara Käll & Núria Budesca Alameda Supervisor: Annette Cerne Keywords: Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain Purpose: The purpose of this study is to investigate consumers' attitudes toward social marketing behaviours communicated by brands with regards to emotions. Methodology: This research was carried out with the research philosophies of relativism for ontology and social constructionism for epistemology. READ MORE