Essays about: "conclusion on Consumer awareness"

Showing result 1 - 5 of 52 essays containing the words conclusion on Consumer awareness.

  1. 1. Words are just words until they appear in action, right? - Sustainability reporting and its significance for customers in the Swedish fast fashion industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Clara Grönberg; Irma Weberg Ekelund; [2020-07-09]
    Keywords : Sustainability Reporting; Swedish fast fashion industry; CONI-model; Consumer preferences; Consumer perception; Environmental sustainability;

    Abstract : Background and Problem: The awareness towards environmental sustainability has increasedrapidly both in society and among clothing companies’ stakeholders, e.g. the customers buyingtheir products. This awareness affects the fast fashion industry which is one of the most pollutingindustries. READ MORE

  3. 2. Sustainable Fast Fashion: Paradox or Possibility? From Consumer Insight to Sustainable Marketing

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Aurora Fagerhus; Sophia Hallqvist; [2020]
    Keywords : Conscious consumers; fast fashion; marketing mix; sustainability; sustainability labels; Business and Economics;

    Abstract : Awareness of sustainability-related issues within the fashion industry has increased. Fast fashion is specifically criticized for its negative impacts on the environment and society. Due to this, several fast fashion companies are trying to position themselves as more sustainable. READ MORE

  4. 3. The Impact of Influencer Marketing on Second hand Market : A study on how to increase the participation in the second hand market for apparel

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingLinköpings universitet/Filosofiska fakulteten

    Author : Beata Stefanska; Dena Farhadi; [2020]
    Keywords : Second hand; influencer marketing; consumer behavior; sustainability; fashion industry; environmental awareness;

    Abstract : Introduction: The second hand market for apparel is a good alternative for making sustainable purchases, given that it does not contribute to textile waste to the same extent as the fast fashion industry. Consumers are aware of the current environmental issues, however they do not always act according to their knowledge. READ MORE

  5. 4. The future green home : A qualitative study of sustainable development in the furniture industry; Generation Ys’ needs and wants for greener furniture

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Julia Holm; Lovisa Klang; Mimmi Nordquist; [2020]
    Keywords : Sustainability; Furniture; Generation Y; Attitude-behavior gap; Consumer behavior; Sweden; Decision-making process; Green consumption;

    Abstract : The purpose of this study is to provide a deeper understanding to business managers, of how the Swedish Generation Y consume furniture and if there is a want of consuming more green furniture. The thesis identifies previous research of sustainability development within furnishing and the phenomenon of attitude-behavior gap among consumers. READ MORE

  6. 5. Does CSR really influence Millennials' purchase decisions? : A qualitative study on attitudes toward the fast fashion industry

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Sanna Moresjö; Yue Xin; [2020]
    Keywords : CSR; fast fashion; purchase decisions; millennials; emerging markets;

    Abstract : Background: The phenomenon of CSR has become an increasingly adopted strategy among companies, as a result of the frequent discussion on climate change. At the same time, consumers have attained further awareness regarding sustainability and how consumption impacts the environment. READ MORE