Essays about: "conclusion on Consumer awareness"

Showing result 16 - 20 of 82 essays containing the words conclusion on Consumer awareness.

  1. 16. Plant-based Meat Alternative Products versus Conventional Meat: Exploring the Construction of Consumers’ Perception from a High Meat-Eaters Perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Akankshya Mishra; Laia Martinez Miracle; [2022]
    Keywords : Consumer Perception; Sustainable Consumption; Meat Consumption; Plant-based Meat Alternative Products PBMA ; Plant-based diets; Business and Economics;

    Abstract : Title: Plant-based Meat Alternative products versus Conventional Meat: Exploring the Construction of Consumers’ Perception from a High Meat-Eaters Perspective Course: BUSN39 Degree Project in Global Marketing Authors: Akankshya Mishra and Laia Martinez Miracle Supervisor: Hossain Shahriar Keywords: Consumer Perception, Sustainable Consumption, Meat Consumption, Plant-based Meat Alternative Products (PBMA), Plant-based diets Purpose: The purpose of the study was to acquire an understanding of how consumers build their perception towards PBMA products from the viewpoint of high meat-eaters. Methodology/Empirical data: The study is based on the foundation of social constructionism philosophy. READ MORE

  3. 17. Social Responsibility within the Fast Food Industry : An exploratory study on factors influencing consumers' socially responsible behavior to guide companies' CSR work

    University essay from Jönköping University

    Author : Cecilia Karlsson; Elsa Åkerhag; [2022]
    Keywords : CSR; CnSR; C-C congruence; Attitude-behavior gap; Fast food;

    Abstract : Purpose: The purpose of this study is to explore the factors that influence consumers to act socially responsible (CnSR) to provide guidance for CSR work practices in the context of fast food. Method: To answer the research questions a qualitative method has been used where empirical findings have been collected through secondary data and 16 semi-structured interviews. READ MORE

  4. 18. An Understanding for CSR Communication Strategies : A content analysis of furniture & interior retailers CSR communication strategies

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Oskar Sörman; Joel Karlsson; [2022]
    Keywords : Triple Bottom Line TBL ; Corporate Social Responsibility CSR ; Communication; Furniture and Interior Retailers; Business Ethics; Sustainability;

    Abstract : The increased interest and awareness of sustainability from an consumer perspective has also implicated increased interest among furniture and interior retailers. Sustainability does not only imply environmentally friendly products and have become a discussed topic in multiple contexts. READ MORE

  5. 19. Fashion shouldn’t cost the Earth: an exploratory study on small businesses driving sufficiency in the Swedish fashion industry

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Olivia Gurås; Agostina Romano; [2022]
    Keywords : CSR; Stakeholder Management; Sustainability; Sufficiency; Sufficient Consumption; Sustainable Fashion;

    Abstract : Date:2022-06-02 Level:Master Thesis in Business Administration, 15cr Institution:School of Business, Society and Engineering, Mälardalen University Authors:Agostina Romano(92/08/23) Olivia Gurås (98/01/21) Title:Fashion shouldn’t cost the Earth: an exploratory study on small businesses driving sufficiency in the Swedish fashion industry Supervisor:Edward Gillmore Research Questions:RQ1: How do small firms management develop and implement strategies to promote sufficient consumption? RQ2: How do small firms implement stakeholder management to minimize the challenges caused by the promotion of sufficient consumption? Purpose:To provide a better understanding of the processes, factors and forces that enable companies to promote sufficient consumption, and how they manage to overcome challenges with internal and external stakeholders that are created by the implementation of sufficient consumption practices Methodology:Being an exploratory qualitative research, this study uses primary data collected through 6 semi-structured interviews with management roles of 4 sustainable companies, as well as secondary data obtained from official data bases, books, and websites. Conclusion:Small businesses in the fashion industry implement different sustainable strategies that promote sufficient consumption among others. READ MORE

  6. 20. Does Size Matter? : A quantitative study about how different-sized models in online shopping affect consumer loyalty among female customers in Sweden.

    University essay from

    Author : Joanna Kedzior; Marie Tiberg; [2022]
    Keywords : Different-Sized Models; Body Positivity; Awareness; Safety; Consumer Loyalty; Brand Imagery; Brand Judgments; Brand Feelings;

    Abstract : This thesis aims to examine how the usage of different-sized models can improve consumer loyalty to a brand of female customers in Sweden. Previous research has examined how using non-skinny models appeals to female customers and what feelings are evoked, but there is little research on how this approach can increase consumer loyalty as a whole. READ MORE