Essays about: "conclusion on Consumer behavior"

Showing result 1 - 5 of 98 essays containing the words conclusion on Consumer behavior.

  1. 1. Payment methods influencing purchase behavior in the clothing e-commerce : A study of millennials in Jönköping, Sweden

    University essay from Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Marketing and Logistics

    Author : Sueun Jeon; Hulia Khoja; Husam Stita; [2020]
    Keywords : Purchase intention; Consumer behavior; Payment method; Fashion e-commerce; Millennials;

    Abstract : Background: Electronic commerce has recently been seen as a very auspicious service of technology witnessed in the last decade. Several types of e-commerce initiatives include very modernized and upgraded facilities such as smart cards, online retailing, and remote payments that help make the payment process faster and more consistent. READ MORE

  2. 2. Sustainable Fast Fashion: Paradox or Possibility? From Consumer Insight to Sustainable Marketing

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Aurora Fagerhus; Sophia Hallqvist; [2020]
    Keywords : Conscious consumers; fast fashion; marketing mix; sustainability; sustainability labels; Business and Economics;

    Abstract : Awareness of sustainability-related issues within the fashion industry has increased. Fast fashion is specifically criticized for its negative impacts on the environment and society. Due to this, several fast fashion companies are trying to position themselves as more sustainable. READ MORE

  3. 3. The future green home : A qualitative study of sustainable development in the furniture industry; Generation Ys’ needs and wants for greener furniture

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Julia Holm; Lovisa Klang; Mimmi Nordquist; [2020]
    Keywords : Sustainability; Furniture; Generation Y; Attitude-behavior gap; Consumer behavior; Sweden; Decision-making process; Green consumption;

    Abstract : The purpose of this study is to provide a deeper understanding to business managers, of how the Swedish Generation Y consume furniture and if there is a want of consuming more green furniture. The thesis identifies previous research of sustainability development within furnishing and the phenomenon of attitude-behavior gap among consumers. READ MORE

  4. 4. Negative Emotions toward a Celebrity Brand : A study on reasons, behavioral outcomes, and neutralization actions

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Corinna Dahmen; Madeleine Prüfer; [2020]
    Keywords : Celebrity Brand; Consumer-Brand-Relationships; Negative Emotions; Behavioral Outcomes; Neutralization Actions; Social Media;

    Abstract : Background: Social media changed the way of communication between brands and consumers and further enables people to become famous and create their own celebrity brand. Hence, celebrity brands are a new phenomenon, rarely studied by past research but becoming more important in the context of consumer-brand-relationships. READ MORE

  5. 5. Do the Swedish Female Consumers Walk Their Talk? : A qualitative study exploring the Intention-Behavior gapin sustainable secondhand fashion consumption

    University essay from Jönköping University; Jönköping University

    Author : Pedersén Elin; Persson Amanda; [2020]
    Keywords : Intention-Behavior gap; Sustainable fashion consumption; Secondhand fashion; Sustainable intentions; Sustainable behavior;

    Abstract : Background: In the last decade, the world has been facing global challenges of climate change as the climate has worsened significantly. Excessive consumption has been identified as one of the biggest contributors to the climate change where people purchase more products than what meets the basic needs. READ MORE