Essays about: "conclusion on Consumer behavior"

Showing result 11 - 15 of 159 essays containing the words conclusion on Consumer behavior.

  1. 11. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Marwan Al Rabea; Rami Faour; Solan Shekany; [2023]
    Keywords : TikTok; Instagram; Social Media; Social Media adverts; Advertising Effectiveness; Consumer Behavior Theory; Uses and Gratification Theory; Millennials; Generation Z; Dating apps; Niche Dating Apps; Muzz; Muzmatch Previous name of Muzz .;

    Abstract : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). READ MORE

  3. 12. Reaching Your Destination: A Qualitative Study on Ridesharing as a Solution for First and Last-Mile Transportation Challenges

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Guillermo Berrojo Romeyro Mascarenhas; Joost Krämer; [2023]
    Keywords : Ridesharing; First Mile; Last Mile; Sustainable Urban Mobility; Urban Transportation; Innovation Management; Business Model Innovation; Business and Economics;

    Abstract : The study aims to explore the increasingly relevant and theoretically underexplored field of ridesharing as a solution for first and last-mile transportation, its success factors and challenges, as well as the process of integrating ridesharing into a public transport network. It utilizes a business model innovation framework as the theoretical basis to explore success factors as well as challenges when operating and setting up a ridesharing service. READ MORE

  4. 13. Understanding the emotional experience on consumer behaviors : A study on ChatGPT service

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Dijing Huang; Sebastian-Andrei Harasim; François Leccia; [2023]
    Keywords : ;

    Abstract : Background: AI technology has been developed rapidly. ChatGPT, an advanced AI chatbot has been considered to be an evolutionary technology, gaining a massive number of users in a short time.  Problem: There is a lack of research on the emotional experience of users on consumer behaviors in the use of ChatGPT services. READ MORE

  5. 14. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xinying Liu; Zirong Wang; [2023]
    Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE

  6. 15. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Sebastian Davidsson; [2023]
    Keywords : Hotel booking; Online reviews; Consumer decision making process; E-Word-of-mouth;

    Abstract : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. READ MORE