Essays about: "conclusion on branding"
Showing result 21 - 25 of 182 essays containing the words conclusion on branding.
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21. Why employees (don’t) become managers: Employees’ desires and motivations behind succession to managerial positions in retail store environments
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis thesis explores what desires and motivations lay behind employees’ succession to managerial positions in a store environment. Previous research focuses on how to develop good leaders, rather than how to make people want to become leaders, which is why this is an important topic. READ MORE
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22. Swedish university brand personality and student choice : How does the university brand personality influence international students when selecting a higher education institution? Case study: Jönköping University
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: There has been an increasing trend of more Swedish higher education institutions competing for international students in response to international student mobility trends, self-management and budget securement, and government-backed recruitment campaigns. An emerging stream of higher education research is brand personality, and it may represent a robust basis for differentiation between many universities competing for student recruitment. READ MORE
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23. The Path of Independence in the Music Industry : Exploring how independent artists promote themselves through digital media and how record labels support artists in their careers
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In this world of rapidly developing technologies, it has become less of a challenge for individuals to start a career within music and promote their brand. The emergence of social media has revolutionized digital marketing and facilitated the distribution of music across different online platforms. READ MORE
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24. I stormens öga räcker status quo föga : hur en central aktör i krog- och restaurangbranschen ställer om under extrem kris
University essay from SLU/Dept. of EconomicsAbstract : A company’s external environment consists of external, ever-changning forces that force it to adapt (Mintzberg, 2005). The company’s value network is part of this external environment; the value network is the link between the company and its external environment (Allee, 2000). READ MORE
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25. The impact of AI on branding elements : Opportunities and challenges as seen by branding and IT specialists
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: The usage of AI is becoming increasingly necessary in almost every industry, including marketing and branding. AI can help managers, marketers and designers in the marketing and branding sectors to overcome realistic and practical challenges by providing data-driven results. These results could be used in making decisions. READ MORE