Essays about: "conclusion on branding"
Showing result 6 - 10 of 182 essays containing the words conclusion on branding.
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6. The Influence of CSR Initiatives on Gen Z's Perception of Firms: A Qualitative Study : Exploring the Impact of Corporate Social Responsibility on the Favourability of Potential Gen Z Employees
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Purpose: This study aims to explore the relationship between CSR initiatives and the job preferences of educated Gen Z members. This study also aims to provide insights into how organisations can attract and retain top Gen Z talent by implementing CSR initiatives and thus maintain their competitive advantage in the job market. READ MORE
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7. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. READ MORE
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8. Unveiling Power Dynamics on Instagram: A Neo-medieval Analysis of Algorithmic control, Influencers and Users
University essay from Lunds universitet/Avdelningen för etnologiAbstract : Instagram is a large social media platform with strong power dynamics between the company, influencers and the users. Exploring this power dynamic within a theoretical framework rooted in neo-medievalism, this study investigates how power structures are manifested and enacted on the platform. READ MORE
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9. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. READ MORE
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10. CSR and Internal Stakeholders within the Swedish Fashion Retail Industry : An exploratory study on the relationship between organization and their employees in a harmful industry
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Managers can utilize tools such as Corporate social responsibility (CSR) and employer branding to manage the relationship between employees and the organization. CSR is a tool that can be used to make the organization look better. READ MORE