Essays about: "congruence"

Showing result 1 - 5 of 128 essays containing the word congruence.

  1. 1. Closer Connection for Perfection

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Robin Naderi; Nicholas Sjögren; [2022]
    Keywords : Influencer Marketing; Management of Influencer Marketing; Micro-Influencer; Nano-influencer; Value Creation;

    Abstract : As influencer marketing has become a widely used marketing strategy for companies to reach new and existing audiences, marketing professionals need to better understand how to manage influencer marketing based on strategic factors to create value. One strategic factor and potential source of value is the relationship between influencers and their audiences. READ MORE

  2. 2. Fit in or fit out? Exploring the pre-merger and acquisition phase through an acculturation lens

    University essay from Umeå universitet/Företagsekonomi

    Author : Claudia Perera; Viktor Wejdelind; [2022]
    Keywords : Mergers and acquisitions; M A process; organizational culture; acculturation modes; congruence; acculturation stress; social identity theory; case study; pre-deal planning;

    Abstract : Mergers and acquisitions (M&As) are not only becoming more common globally, but they are also increasing in size and value in Sweden. The pace of this trend has not even slowed down due to the eruption of the global pandemic, there is rather a tendency showing the opposite. READ MORE

  3. 3. Exploring the associations of students' intrinsic and extrinsic motivation towards high-stake tests in Physical education. : a correlational study using Self-Determination Theory

    University essay from Gymnastik- och idrottshögskolan, GIH/Institutionen för rörelse, kultur och samhälle

    Author : Leonardo Hansson; Simon Riesler; [2022]
    Keywords : Academic Motivation Scale; Motivation; Self-Determination Theory; High-Stake Tests; Physical Education; Intrinsic Motivation; Extrinsic Motivation;

    Abstract : This study explored the associations of students’ intrinsic and extrinsic motivation towards high-stake tests in Physical education. The study collected data with questionnaires from 81 Swedish compulsory school students. The questionnaires in this study were based on the Academic Motivation Scale. READ MORE

  4. 4. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Olle Lagerqvist; Daniel Carlsson; [2022]
    Keywords : Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

    Abstract : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. READ MORE

  5. 5. The Value and Growth Investment Strategies on the Swedish Stock Market : Is it financially beneficial to invest in stocks based on the value of their P/E and P/B multiples?

    University essay from Linköpings universitet/Produktionsekonomi

    Author : Beatrice Forsberg; Johan Sundqvist; [2022]
    Keywords : investment strategies; value investing; growth investing; P E; P B; Swedish stock market; OMXSGI; efficient market hypothesis;

    Abstract : Background: As the goal of most investors is to generate excess returns as compared tothe broad market, different investment strategies to perform such a feat have been studied thoroughly for decades. One strategy which has performed particularly well is the value investment strategy, where securities that appear cheap relative to some of their fundamental values are invested in. READ MORE