Essays about: "congruence"

Showing result 1 - 5 of 146 essays containing the word congruence.

  1. 1. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

  3. 2. Shape depiction using Local Light Alignment : Evaluating the shape enhancement capabilities of the Local Light Alignment technique at multiple scales

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Edvard Ahlsén; [2023]
    Keywords : Shape depiction; Non-photorealistic rendering; Shading; Multiple scales; Formskildring; ickerealistisk rendering; skuggning; skalrymdsmetoder;

    Abstract : Local Light Alignment is a new shading based technique in the field of shape depiction, a field which concerns itself with techniques to represent and enhance the three-dimensional (3D) shape of objects in two-dimensional (2D) visual media. The main idea of Local Light Alignment is to locally adjust the incoming direction of light to create contrast in a way that enhances the perception of shape and surface detail. READ MORE

  4. 3. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Smedmark; Karin Forslund; [2023]
    Keywords : Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

    Abstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE

  5. 4. Collaborative virtual instrument design : Exploring resonance, agency and affordance through a cooperative virtual instrument

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Paul Joseph Richard Evans; [2023]
    Keywords : ;

    Abstract : In this paper, through the process of designing and building a collaborative virtual musical instrument I explore users' sense of resonance and agency in relation to technology. With technology’s constant acceleration leaving many feeling alienated, this paper attempts to investigate technology’s potential for creating more meaningful resonant relationships. READ MORE

  6. 5. Courting Risk: A Prospect Theory Analysis of Putin’s Decision to Invade Ukraine

    University essay from Uppsala universitet/Institutet för Rysslands- och Eurasienstudier; Uppsala universitet/Institutionen för informatik och media

    Author : Laura Best; [2023]
    Keywords : prospect theory; decision-making; rationality; 2022 Ukraine invasion; Putin; risk; loss;

    Abstract : On February 24, 2022, Russia launched a full-scale invasion into Ukraine under orders of Vladimir Putin. The invasion subsequently inspired a debate on the rationality behind this decision. READ MORE