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Showing result 1 - 5 of 143 essays matching the above criteria.
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1. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.
University essay from Linnéuniversitetet/Institutionen för management (MAN)Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE
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2. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE
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3. Collaborative virtual instrument design : Exploring resonance, agency and affordance through a cooperative virtual instrument
University essay from Högskolan Dalarna/Institutionen för kultur och samhälleAbstract : In this paper, through the process of designing and building a collaborative virtual musical instrument I explore users' sense of resonance and agency in relation to technology. With technology’s constant acceleration leaving many feeling alienated, this paper attempts to investigate technology’s potential for creating more meaningful resonant relationships. READ MORE
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4. Courting Risk: A Prospect Theory Analysis of Putin’s Decision to Invade Ukraine
University essay from Uppsala universitet/Institutet för Rysslands- och Eurasienstudier; Uppsala universitet/Institutionen för informatik och mediaAbstract : On February 24, 2022, Russia launched a full-scale invasion into Ukraine under orders of Vladimir Putin. The invasion subsequently inspired a debate on the rationality behind this decision. READ MORE
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5. Affective language processing. Modulations of event-related potentials amplitude by induced mood in a valence judgment task
University essay from Lunds universitet/Allmän språkvetenskap; Lunds universitet/Masterprogram: Språk och språkvetenskapAbstract : Emotional vocabulary enjoys a processing advantage, with the emotional salience of a word detected at 200 ms post-presentation or earlier, signalling selective attention to its affective properties. An individual’s affective state also impacts attention and, by extension, affects processing. READ MORE