Essays about: "congruence"

Showing result 16 - 20 of 146 essays containing the word congruence.

1. 16. Comrades Aligned - A Framework of Alignment Towards Unravelling Modern Chinese-Russian Strategic Cooperation

   University essay from Uppsala universitet/Institutionen för informatik och media; Uppsala universitet/Institutet för Rysslands- och Eurasienstudier

   Author : Michael Watson-Conneely; [2023]
   Keywords : Russia; China; alignment; international relations; alliance theory; congruence analysis; multipolarity; balance of power; case study; foreign policy; strategic cooperation;

   Abstract : Since the end of the Cold War, modern Russian and Chinese relations have been characterized by strategic defense, economic, and diplomatic cooperation. This strategic cooperation has become increasingly coordinated, with the motives behind Russo-Sino cooperation increasingly becoming the focus of academic debate. READ MORE

3. 17. ALL BARK NO BITE? An explorative case study of BrewDog's Corporate Political Advocacy campaign

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Olivia Dinér; Alice Sävman; [2023]
   Keywords : Corporate Political Advocacy; Authenticity; Woke-washing; Entrepreneurial Leadership; CEO Activism; Challenger Brand; BrewDog; Social Sciences;

   Abstract : In times of political divisiveness, Corporate Political Advocacy (CPA) has emerged as a commonly used communication strategy whereby brands voice support for socio-political issues. Despite its increasing prominence, research of CPA in the field of strategic communication is scarce. READ MORE

4. 18. Co-Creation: What Users Want - A Qualitative Study on how Social Media Users balance Motivators and Barriers to Co-Create within Marketing Activities on Social Media Platforms

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anna Mellin; Ioannis Diakoulakis; [2023]
   Keywords : Value Co-Creation; Co-Creation; Social Media; Social Media Marketing Activities; Social Media Users; Motivations; Barriers; Business and Economics;

   Abstract : The aim of this research is to explore motivators and barriers that customers balance when it comes to co-creation in marketing activities undertaken by brands on social media. A qualitative research strategy was decided, with semi-structured interviews as the research method. READ MORE

5. 19. Closer Connection for Perfection

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Robin Naderi; Nicholas Sjögren; [2022]
   Keywords : Influencer Marketing; Management of Influencer Marketing; Micro-Influencer; Nano-influencer; Value Creation;

   Abstract : As influencer marketing has become a widely used marketing strategy for companies to reach new and existing audiences, marketing professionals need to better understand how to manage influencer marketing based on strategic factors to create value. One strategic factor and potential source of value is the relationship between influencers and their audiences. READ MORE

6. 20. Fit in or fit out? Exploring the pre-merger and acquisition phase through an acculturation lens

   University essay from Umeå universitet/Företagsekonomi

   Author : Claudia Perera; Viktor Wejdelind; [2022]
   Keywords : Mergers and acquisitions; M A process; organizational culture; acculturation modes; congruence; acculturation stress; social identity theory; case study; pre-deal planning;

   Abstract : Mergers and acquisitions (M&As) are not only becoming more common globally, but they are also increasing in size and value in Sweden. The pace of this trend has not even slowed down due to the eruption of the global pandemic, there is rather a tendency showing the opposite. READ MORE