Essays about: "conjoint survey"

Showing result 1 - 5 of 12 essays containing the words conjoint survey.

  1. 1. Attractiveness of Digital B2B Marketplaces for Cross-Border Internationalization : A Conjoint Analysis to Investigate User Preferences

    University essay from

    Author : Claas Uebler; Sophia Reinmund; [2023]
    Keywords : digital platform; digital marketplace; cross-border; internationalization; user preferences; B2B;

    Abstract : Background: Digital platforms include various business models and represent a large and growing part of the economy empowered by digitalization. The added value of platforms depends crucially on their user interactions, which is why adopting new users is crucial. READ MORE

  3. 2. Comfort and Security, But at What Cost? : A Study Using a Metric – Based Conjoint Analysis to Estimate the Willingness to Pay for Bundled Smart Home Technology

    University essay from KTH/Fastighetsföretagande och finansiella system

    Author : William Hultström; Axel Bjöörn; [2022]
    Keywords : Smart Home; Smart Home Technology; SHT; Conjoint Analysis; Smarta Hem; Smarta Hem Teknologi; SHT ; Conjoint Analysis;

    Abstract : The presence of Smart Technology is becoming more prevalent in our homes with the rise of the Internet of Things. Although this technology is said to ease everyday chores and make our homes safer, the adoption has been slower than first anticipated by researchers. READ MORE

  4. 3. CHOOSING POLICY OVER VALENCE - A conjoint experiment on vote choice

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Josefine Magnusson; [2021-02-12]
    Keywords : vote choice; trade-offs; valence politics; spatial politics; conjoint experiment;

    Abstract : In a representative democracy elections constitute the main channel for individuals to express their will. In each election voters are typically asked to make a single choice on the basis of multiple political preferences. The nature of this process entails that some voters need to choose between preferences. READ MORE

  5. 4. Utility and Weight Importance of Product Delivery Attributes in a Collection and Delivery Point Dominated Marketplace

    University essay from Göteborgs universitet/Graduate School

    Author : Axel Angberg; [2020-06-23]
    Keywords : ;

    Abstract : When purchasing a product from an e-commerce retailer, consumers often gets to choose among different delivery options, consisting of multiple attributes that are evaluated to choose the most preferred one. Information integration theory (IIT) was used as the model to know how consumers integrate and evaluate a multi-attribute problem such as last mile delivery choice. READ MORE

  6. 5. Why Which Wine: An Explorative Study on Wine Cues and Swedish Wine Consumers' Decision-making

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Carl Widstrand; Anton Giwercman; [2020]
    Keywords : Wine; Cues; Conjoint analysis; Consumer Decision-making; Knowledge;

    Abstract : The thesis studies Swedish consumers' decision-making when they select a bottle of wine. We use literature on decision-making as responses to cues as framework investigate the impact of four wine-related cues, namely country of origin, price, organic and grape variety. READ MORE