Essays about: "consideration in kind"
Showing result 1 - 5 of 134 essays containing the words consideration in kind.
-
1. The effects of different acquisition strategies on brand equity and purchase intention
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Purpose - This study investigates the effect factors of brand equity and purchase intention for the original brand from the M&A perspective, involving two types of acquisitions (acquiring a medium image brand and acquiring a high-end image brand). The study object is a Chinese low-end automobile brand, Changcheng, who seeks to improve the brand. READ MORE
-
2. "Take a stand or stay seated": A framework of essential prerequisites for companies considering whether or not to implement a Brand Activism strategy
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: Brand Activism is a phenomenon that only recently became an area of greater interest. The aim of this paper is to follow a call for research and develop a framework that aids brand managers and other decision makers to identify essential prerequisites that their brand should have in place to increase the likelihood for successful Brand Activism. READ MORE
-
3. An Exploration of CSR Perceptions and Attitudes of Male and Female Entrepreneurs in Pakistan: A comparison
University essay from Göteborgs universitet/Graduate SchoolAbstract : Corporate Social Responsibility (CSR) as become an important consideration in modern business management and its relevance to the performance of business firms. Literature has argued that male and females have different orientations towards CSR, but most of the previous studies are conducted for large corporations and in more developed countries, while small firms and less developed countries like Pakistan have received little attention for empirical investigation to understand gender differences pertaining to CSR orientation of entrepreneurs. READ MORE
-
4. Development and implementation of a tram line performance model
University essay from KTH/Väg- och spårfordon samt konceptuell fordonsdesignAbstract : Wiener Linien’s tram network is one of the largest and busiest of its kind worldwide. Maintaining and improving the Level of Service (LoS) is one of the major tasks of the operations division. To direct these improvements efficiently to lines and sections of lines in need, tram line performance needs to be assessed. READ MORE
-
5. Global Cultures – Critical Zone Observatories of Everyday Objects : (A Global Environmental History of Yogurt)
University essay from Uppsala universitet/Institutionen för arkeologi och antik historiaAbstract : This study turns to what is for many an everyday item – yogurt – as a critical zone observatory, a synergistic, place-based laboratory which aims to integrate heterogenous representations of planetary phenomena as they are registered at a common surface. Yogurt has an impressive cultural endurance largely derived from its prominence in various paradigms of health. READ MORE
