Essays about: "constructed authenticity"
Showing result 1 - 5 of 21 essays containing the words constructed authenticity.
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1. Unpacking taste : the social life of wine
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : Wine’s context exceeds the story of pleasure and natural enchantment as it is also laden with conflict and controversy. Wine is part of contemporary discussions on globalization, class and postcolonialism, biodiversity and climate change. In a sense, wine does not only reflect nature, but wine also reflects and is embedded in its social context. READ MORE
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2. The authenticity of Swedish Craft Gin : A multimodal analysis of marketing of Swedish Craft Gin for international audiences
University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapAbstract : This thesis aims to investigate how Swedish Companies can appropriate products that have strong cultural connections towards other nations or cultures and reintroduce them onto an international market in an authentic way, with emphasis on their Swedish locality. To do this, the study used the booming market of Swedish Craft Gin Distilleries. READ MORE
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3. Brand authenticity on Instagram: Consumers’ perspective on beauty brands
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Capturing how consumers understand brand authenticity is a prominent quest by scholars. However, the concept is characterized by its multiplicity of meanings. Especially in the context of social media, the meaning of brand authenticity remains uncaptured. READ MORE
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4. Collaborative Storytelling: A Comparative Case Study on Influencer Podcasts
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This thesis examines the phenomena of personal branding. Empirically, it uses two different commercial podcasts made by influencers as comparative case study examples. READ MORE
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5. Pushing Authenticity. Challenging Narratives and Performances on Women’s Subcultural Participation
University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionenAbstract : This thesis examines women’s subcultural participation based on ethnographic fieldwork and 73 interviews with women within the skateboarding and rave cultures. The study explores and develops how we view female participation. READ MORE