Essays about: "consumer customer orientation"

Showing result 1 - 5 of 14 essays containing the words consumer customer orientation.

  1. 1. Sustainability and economic crisis : Scenario strategies for a sustainability driven company

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Ferdinand Schnell; [2021]
    Keywords : Scenario planning; future scenarios; strategy; start-up; trends; drivers; trendlines; consumer behaviour; transformation; education;

    Abstract : This thesis addresses the challenges and opportunities of sustainability driven companies during the time of crisis in 2020. The company Green City Solutions is used as a case study company in the field of air pollution. READ MORE

  3. 2. The Path of Least Resistance - How established fashion and furniture retailers can implement renting into their business model and overcome consumer resistance

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Maura Leonie Kongehl; Belinda Sander; [2021]
    Keywords : sustainability; circular business models; business model innovation; access-based consumption; fashion furniture renting; consumer resistance; perceived risks; Business and Economics;

    Abstract : The present research quantitatively examines consumer resistance towards the innovative business model of fashion and furniture renting in regard to environmental consciousness and trend orientation, while also taking into account perceived financial, breakage and hygienic risks. Moreover, the business model frame allows to give guidelines on how retailers can successfully implement a sustainable renting format into their business model considering customer resistance. READ MORE

  4. 3. The Consumer Education Journey

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebin Naderi; William O'Riordan; [2020]
    Keywords : Customer Experience Journey; Consumer Education; Consumer Education Journey; Sports Supplements; Gender; Business and Economics;

    Abstract : Thesis purpose The purpose of our thesis is to explore how and why consumers with low prior knowledge educate themselves about sports supplements and what effect gender has. Methodology Our research derives from a pragmatic orientation. READ MORE

  5. 4. Understanding Certification Marks : A qualitative study on the influence of semiotics on consumers information processing of grocery certification marks

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Marlene Schollweck; Alena Heidelberger; [2019]
    Keywords : information processing; certification marks; semiotics; color; symbol; icon; index understanding;

    Abstract : Background: In the food market, certification marks are considered to give guidance and orientation. This specific market is constantly growing in its product range, which causes a choice overload for the consumer. At the same time, anincreasing differentiation of customer’s needs and demands exists. READ MORE

  6. 5. Driving forces in small-firm investment in local environmental management systems : a case study in the Gothenburg food service industry

    University essay from SLU/Dept. of Economics

    Author : Enkhtuya Boldkhuyag; [2015]
    Keywords : CRS; environmental diploma; EMS; SME; restaurants; SD;

    Abstract : The aim in this study has been to investigate the driving forces and stakeholders involved small firms’ environmental investment decision making. Slow adoption of environmental management systems among SME has been noted throughout Europe, yet it is recognized that SMEs account for well over half of environmental pollution. READ MORE