Essays about: "consumer Behavior case study"

Showing result 1 - 5 of 133 essays containing the words consumer Behavior case study.

1. 1. Bonus Slopus: Examining the Effect of Removing Bonus Incentives for Electric Vehicles on Adoption

   University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Author : Axel Eisner Sjöberg; [2024]
   Keywords : BEV; ICEV; Climate Change Mitigation; Incentives; Bonus Malus;

   Abstract : In the global battle against climate change, the pursuit of sustainable transportation, particularly through the adoption of electric vehicles (EVs), has become a central focus. This thesis investigates the specific case of Sweden and delves into the repercussions of removing the climate bonus subsidy for EVs, exploring its immediate and potential long-term impacts on the market. READ MORE

3. 2. “It’s not like I can stop consuming football” - How consumers through moral decoupling support a sports event conducting unethical behavior

   University essay from Göteborgs universitet/Graduate School

   Author : Izabella Lipovac; Rebecka Johansson; [2023-07-03]
   Keywords : Moral decoupling; moral coupling; sports events; unethical behavior; moral judgment; attachment; moral emotions;

   Abstract : Using the case of the 2022 Fifa World Cup, this study develops the notion of moral decoupling, a reasoning process that separates moral judgment and performance judgment. This separation allows consumers to condemn unethical behavior performed by companies and public figures while simultaneously continuing to offer them support. READ MORE

4. 3. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
   Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

   Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

5. 4. The effect of recycling and processing routes on recrystallization in a secondary 3xxx aluminium alloy

   University essay from Jönköping University/JTH, Material och tillverkning

   Author : Anton Rolseth; [2023]
   Keywords : Aluminium alloys; sheet metal forming; grain boundary segregation; recrystallization; Zener pinning; casting; rolling;

   Abstract : Aluminium alloys have the possibility to be infinitely recycled. By only generating 5% of the emissions compared to primary aluminium, great CO2 savings can be made. One of the issues in manufacturing components entirely from post-consumer scrap is the presence of trace elements and impurities. Such elements can be Fe, Cu, Cr, P and Pb. READ MORE

6. 5. Framing sustainable consumerism in the retail market : a case study of Axfood

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Antonia Wistbacka; [2023]
   Keywords : environment; communication; framing; sustainable consumerism; retail market; consumers;

   Abstract : The pressure on retail businesses to be a part of, or even lead, the transition into a more sustainable world is putting a lot of pressure on the wholesale market. The debate on whom the responsibility should fall on is divided between consumers, the government, and companies. READ MORE