Essays about: "consumer Behavior case study"

Showing result 1 - 5 of 88 essays containing the words consumer Behavior case study.

1. 1. Solar Tent : A Photovoltaic Generator Model for a Flexible Fabric with Inbuilt Cells

   University essay from Högskolan Dalarna/Energiteknik; Högskolan Dalarna/Energiteknik

   Author : Ali Manhal; Tammam M. Ali; [2019]
   Keywords : Solar tent; PV system; refugee camp; PV monitoring system; and flexible PV modules;

   Abstract : Natural disasters and conflicts in many different parts of the world force thousands of people to get displaced from their homes and live in refugee camps temporarily or permanently. For refugee families, lack of energy access has great impact on their lives. READ MORE

3. 2. How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. : In the case of internet fashion celebrity Dayi Zhang

   University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

   Author : Ying Li; Qian Cai; [2019]
   Keywords : Internet celebrity; Source credibility; Consumer attitude; Purchase intention;

   Abstract : Problem/Purpose: Internet celebrities have shown huge commercial value by operating their E-commerce in the Chinese market. This article aims to research How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. READ MORE

4. 3. Does it matter to have an ethical brand? : A qualitative study of millennials perspective on unethical marketing activities within the soft drink industry

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Aqsaa Bidiwala; Ziying Liu; [2019]
   Keywords : brand loyalty; business ethics; marketing activities; millennials; soft drink; consumer perceived ethicality CPE ; ethical decision making;

   Abstract : Background Brand loyalty has been studied by a large number of scholars over the past few decades, including its impact on consumer purchase behavior and as a core concept when creating brand value. Having ethical business practice helps retain customers trust and enforce their loyalty to the brand. READ MORE

5. 4. Cross-functional challenges : a case study of a project in a Swedish retail company

   University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

   Author : Oskar Lundgren; Philip Sinclair; [2019]
   Keywords : project management; cross-functional projects; coordination; cooperation; project competence;

   Abstract : It has shown to be a challenge for many actors in the retail industry to adapt to the constantly changing consumer behavior. This challenge is argued to partly be caused by the industry’s pattern to work in silos. READ MORE

6. 5. Mellanaktörens roll för en levande landsbygd : en fallstudie av Gården Direkt

   University essay from SLU/Dept. of Economics

   Author : Ebba Kuylenstierna; Karin Andrén; [2019]
   Keywords : intermediary; intermediär aktör; mellanhand; marketing; marknadsföring; ; ; livsmedel; svenska livsmedel; levande landsbygd;

   Abstract : Små och medelstora svenska livsmedelsproducenter har svårt att nå ut till marknaden med sina produkter. I Sverige konkurrerar livsmedelsproducenter med livsmedelsprodukter från hela världen. Konkurrens och konsumenters val av livsmedel har skapat svårigheter med överlevnad för företag på landsbygden. READ MORE