Essays about: "consumer Behavior case study"

Showing result 1 - 5 of 86 essays containing the words consumer Behavior case study.

  1. 1. Solar Tent : A Photovoltaic Generator Model for a Flexible Fabric with Inbuilt Cells

    University essay from Högskolan Dalarna/Energiteknik; Högskolan Dalarna/Energiteknik

    Author : Ali Manhal; Tammam M. Ali; [2019]
    Keywords : Solar tent; PV system; refugee camp; PV monitoring system; and flexible PV modules;

    Abstract : Natural disasters and conflicts in many different parts of the world force thousands of people to get displaced from their homes and live in refugee camps temporarily or permanently. For refugee families, lack of energy access has great impact on their lives. READ MORE

  3. 2. How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. : In the case of internet fashion celebrity Dayi Zhang

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Ying Li; Qian Cai; [2019]
    Keywords : Internet celebrity; Source credibility; Consumer attitude; Purchase intention;

    Abstract : Problem/Purpose: Internet celebrities have shown huge commercial value by operating their E-commerce in the Chinese market. This article aims to research How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. READ MORE

  4. 3. Does it matter to have an ethical brand? : A qualitative study of millennials perspective on unethical marketing activities within the soft drink industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Aqsaa Bidiwala; Ziying Liu; [2019]
    Keywords : brand loyalty; business ethics; marketing activities; millennials; soft drink; consumer perceived ethicality CPE ; ethical decision making;

    Abstract : Background Brand loyalty has been studied by a large number of scholars over the past few decades, including its impact on consumer purchase behavior and as a core concept when creating brand value. Having ethical business practice helps retain customers trust and enforce their loyalty to the brand. READ MORE

  5. 4. Cross-functional challenges : a case study of a project in a Swedish retail company

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Oskar Lundgren; Philip Sinclair; [2019]
    Keywords : project management; cross-functional projects; coordination; cooperation; project competence;

    Abstract : It has shown to be a challenge for many actors in the retail industry to adapt to the constantly changing consumer behavior. This challenge is argued to partly be caused by the industry’s pattern to work in silos. READ MORE

  6. 5. The Pains of Servitization -Finding the customers’ pains of a servitization business model in the modular data center industry

    University essay from Göteborgs universitet/Graduate School

    Author : Christian Vigmo; Jacob Öster; [2018-08-02]
    Keywords : Servitization; Product-Service-System; Business Model Canvas; Pains; Modular Data Center; DCaaS; Customer Centric;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE