Essays about: "consumer attitude, sweden"

Showing result 1 - 5 of 84 essays containing the words consumer attitude, sweden.

1. 1. A Consumer Perspective on Reshoring Production: Insights from Sweden

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Madeliene Hedin; Yajun Liang; Witt Gustaf; [2023]
   Keywords : Reshoring; Swedish Consumers; Purchase Intention; Brand Attitude; Social Acceptability; Perceived Social Responsibility;

   Abstract : Background: Reshoring refers to the process of bringing back manufacturing activities from foreign countries to the home country. The phenomenon is receiving increasing attention from companies and academics for factors such as increasing labor costs in offshore locations, supply chain disruptions, and a growing preference for locally made products. READ MORE

3. 2. The current situation of wind power development and human perception and attitude towards it : (A comparison study between India and Sweden)

   University essay from Högskolan i Halmstad

   Author : Jithin Jagadeesan; [2023]
   Keywords : Wind power; renewable energy; Sweden; India; human attitudes; public opinion; production and incentives.;

   Abstract : Environmental experts agree that climate change is the biggest challenge facing our planet, and renewable energy and wind power are two important ways to curb it. Many governments promote these choices as environmentally friendly. READ MORE

4. 3. The consumer attitude towards AI in marketing : An experimental study of consumers attitudes and purchase intention

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Frida Eickhoff; Leonid Zhevak; [2023]
   Keywords : AI in marketing; diffusion of Innovation theory; consumer attitudes; Theory of planned behaviour; purchase intention; email marketing;

   Abstract : The use of AI has developed during the recent decades, and the application of it within different markets is continually growing. The application of it within marketing comes with different benefits that allow businesses to engage with the consumer and build a stronger relationship. READ MORE

5. 4. How young people cope in times of economic uncertainty: A survey study on the determinants of personal saving and consumption intention among young adults

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sofie Valentin; David Narva; [2023]
   Keywords : Consumer Behavior; Economic Uncertainty; Generation Y; Saving Intention; Theory of Planned Behavior;

   Abstract : With the rise of inflation in Sweden, daily economic decisions, including how to earn money, how much and what to save and consume, as well as how to protect against unforeseen expenses, have become even more challenging. Unlike older peers, coping in economic uncertainty will become a first-hand experience for young adults. READ MORE

6. 5. Indian consumers' Purchase Intentions and Behavior : A Qualitative study on sustainable second-hand fashion consumptions

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Kesavan Madhavan; [2022]
   Keywords : Consumer behavior; Second-hand shopping; Purchase Intentions; Theory of Planned Behavior; sustainable consumption; fashion resale industry;

   Abstract : Recent years have witnessed growing consumer interest in sustainable fashion and circular economy trends that focus on the make, use, and recycling. In several developed countries, consumers are more willing towards second-hand consumption. In India, the consumer attitude towards second-hand shopping has been slightly negative for several reasons. READ MORE