Essays about: "consumer attitude green product"
Showing result 1 - 5 of 24 essays containing the words consumer attitude green product.
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1. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget
University essay from SLU/Department of Molecular SciencesAbstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE
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2. Nudging consumers towards more sustainable alternatives when shopping online : A cross-sectional qualitative study of behavior change design and digital nudging techniques for use in the e-commerce context
University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)Abstract : E-commerce has seen a rapid expansion along side the technological advancement and digitalization efforts, and every time a consumer purchases a product online it in some way is going to affect the environment. Consumers are generally having a positive attitude towards sustainability, so called 'positive green attitude', however, a clear gap is present with regards to what their behavior actually reflects. READ MORE
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3. Attitudes in Consuming Green Products: Exploring Chinese Consumers in the Beauty Industry
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: China's rapidly growing beauty consumer market has led to environmental deterioration and Chinese citizens are aware of this important issue, however, despite positive pro-environmental attitudes, consumers are reluctant to buy green products. This issue is known as the attitude-behavior gap, and existing research lacks information on how this gap operates in the Chinese beauty market. READ MORE
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4. The Influencing Factors of Consumers' Intention to Purchase Carbon Labeling Products—A Study based in Shanghai, China
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : China has established the carbon labeling system in 2009 to quantify the greenhouse gas emitted by the product in the manufacturing process in the purpose of achieving the goal of carbon neutral. To promote the carbon labeling system working on products, not only regulate producers, consumer preference will also have a significant impact on production and the establishment of a green supply chain. READ MORE
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5. The Impact of Brand Generated Content on Green Purchase Intention : A Study Based on Brand Generated Content on Social Media Platforms and Food Industry
University essay from Umeå universitet/FöretagsekonomiAbstract : The increasing threats to the environment have led the consumers to enhance their concern for environment. As a result, consumers nowadays intend to purchase environmentally friendly products as part of showing their concern for environment. READ MORE