Essays about: "consumer attitude of online shopping"

Showing result 1 - 5 of 19 essays containing the words consumer attitude of online shopping.

1. 1. Consumer attitudes towards packaging-free stores in Hungary

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Lilla Virág Erdélyi; [2022]
   Keywords : packaging-free stores; sustainable consumption; theory of planned behaviour; zero waste;

   Abstract : Background: In our world of growing consumption and waste generation, shopping at packaging-free stores can be a step towards sustainable consumption and minimizing our environmental impact. Purpose: The aim of this paper is to evaluate the main predictors of Hungarian consumers’ intention to shop at packaging-free stores using a TBP approach. READ MORE

3. 2. University Students' Attitudes to Shopping Smartphones in Sweden : Factors that influence university students in Sweden to purchase a smartphone

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Ferial Kays Al Hallak; Zeid Elmohdar; [2022]
   Keywords : ;

   Abstract : Date: 2022- 06 - 02 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ferial Kays Al Hallak Elmohdar Zeid Title: University Students' Attitudes to Shopping Smartphones in Sweden: Factors that influence University students in Sweden to purchase asmartphone Supervisor: Edward Gillmore Keywords: Smartphones, purchase intent, university students, word of mouth,e-word of mouth, brand image, product features, consumer behavior Research questions: - What factors influence university students’ purchase intent for smartphones?- How do demographic factors impact the attitude of universitystudents when purchasing smartphones? Purpose: The purpose of the study is to look into and research what leadingfactors and characteristics that influence university students to buy asmartphone by analyzing their shopping behavior. Method: This research is studied from a quantitative perspective. READ MORE

4. 3. The influence of macroenvironmental factors on online shopping and the use of BNPL

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Maria Hardin; Moira Twengström; [2022]
   Keywords : ‘Buy now; pay later’; consumer credit; online shopping; e-commerce; culture; ‘Buy now; pay later’; konsumentkredit; näthandel; e-handel; kultur;

   Abstract : In the early days of e-commerce, countries took to the phenomenon at very different speeds. Researchers proved the most important factors for this to be propensity for trust and the perceived risk of online purchases. READ MORE

5. 4. “ Shedding light on the influence of Covid-19 on online consumer behavior: A               qualitative study in the context of the clothing industry in Sweden.” : “ A qualitative study in the context of the clothing industry in Sweden”.

   University essay from Umeå universitet/Företagsekonomi

   Author : Afrin Akter Jenny; Menali Hasini Kumarage; [2022]
   Keywords : Online purchasing behavior; Covid-19; Theory of planned behavior; Future shopping intention; Subjective norms; Attitudes; Behavioral controls;

   Abstract : The Covid-19 pandemic outbreak has caused social destruction all across the world. In this thesis, we focus on the impact of Covid-19 on online consumer behavior. READ MORE

6. 5. Nudging consumers towards more sustainable alternatives when shopping online : A cross-sectional qualitative study of behavior change design and digital nudging techniques for use in the e-commerce context

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Emil Petersson; [2022]
   Keywords : ;

   Abstract : E-commerce has seen a rapid expansion along side the technological advancement and digitalization efforts, and every time a consumer purchases a product online it in some way is going to affect the environment. Consumers are generally having a positive attitude towards sustainability, so called 'positive green attitude', however, a clear gap is present with regards to what their behavior actually reflects. READ MORE