Essays about: "consumer awareness framework"

Showing result 1 - 5 of 69 essays containing the words consumer awareness framework.

1. 1. The role of customer-based brand equity in the direct-to-consumer business model

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

3. 2. Mandating transparency on deforestation and ecosystem conversion

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Moritz Driescher; [2023]
   Keywords : sustainability reporting; mandatory disclosure; deforestation; ecosystem conversion; Earth and Environmental Sciences;

   Abstract : The production of eggs, meat, and dairy products in the EU indirectly contributes to deforestation and ecosystem conversion (DEC) in Latin America due to extensive imports of soy for animal feed. This thesis explores under which preconditions the mandatory European Sustainability Reporting Standards for the agriculture and farming sector can increase transparency in the opaque soy supply chains and incentivize reductions of imported DEC. READ MORE

4. 3. Gamification within the Metaverse : A quantitative study to understand how consumer engagement is influenced by gamification strategies in the Metaverse

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Maja Sveder; Emma Lundbäck; [2023]
   Keywords : Gamification; Metaverse; Games; Game elements; Consumer behaviour; Engagement; Motivation; Purchase intentions;

   Abstract : Through the development of digitalization, the use of the Metaverse and the strategy of utilizing game elements for brands has increased. Therefore, this thesis purpose has been to understand, from the consumers perspective, if consumer engagement is influenced by gamification strategies used by brands in the Metaverse. READ MORE

5. 4. Implementing Life Cycle Assessment in the Product Development Process : Creating a simplified LCA-tool to support decision making and implement sustainability as a design parameter

   University essay from Linköpings universitet/Industriell miljöteknik

   Author : Markus Johansson; Jonatan Sars; [2023]
   Keywords : ;

   Abstract : Design is described as the main factor influencing a product's sustainability, and with industrial growth, global interest in sustainability issues has also increased. Furthermore, the design process is an important part when companies are to reduce climate impact of their products, and that the demand for more environmentally friendly products is increasing. READ MORE

6. 5. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Francesca Scriboni; Yasmine Ferchichi; [2023]
   Keywords : Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

   Abstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE