Essays about: "consumer behavior, car"

Showing result 1 - 5 of 24 essays containing the words consumer behavior, car.

  1. 1. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars

    University essay from Göteborgs universitet/Graduate School

    Author : Gustav Olofsson; Pontus Winblad; [2023-07-03]
    Keywords : Premium Electric Cars; Consumer Intentions; Theory of Planned Behavior; Environmental concern; Materialism; Sustainability Luxury Paradox; SEM Analysis;

    Abstract : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. READ MORE

  3. 2. Reaching Your Destination: A Qualitative Study on Ridesharing as a Solution for First and Last-Mile Transportation Challenges

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Guillermo Berrojo Romeyro Mascarenhas; Joost Krämer; [2023]
    Keywords : Ridesharing; First Mile; Last Mile; Sustainable Urban Mobility; Urban Transportation; Innovation Management; Business Model Innovation; Business and Economics;

    Abstract : The study aims to explore the increasingly relevant and theoretically underexplored field of ridesharing as a solution for first and last-mile transportation, its success factors and challenges, as well as the process of integrating ridesharing into a public transport network. It utilizes a business model innovation framework as the theoretical basis to explore success factors as well as challenges when operating and setting up a ridesharing service. READ MORE

  4. 3. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Valeriia Lastovetskaia; João Pedro Alexandre Versteegen; [2023]
    Keywords : Luxury marketing; consumer behavior; decision-making; new luxury perception; automotive luxury;

    Abstract : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. READ MORE

  5. 4. Recommendation System for Insurance Policies : An Investigation of Unsupervised and Supervised Learning Techniques

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Andreas Palmgren; [2023]
    Keywords : Recommendation System; Car Insurance; Machine Learning; Cluster Analysis; KNN; XGBoost; Neural Network;

    Abstract : Recommendation systems have significantly influenced user experiences across various industries, yet their application in the insurance sector remains relatively unexplored. This thesis focuses on developing a car insurance recommendation system that implements a `consumers like you' feature. READ MORE

  6. 5. I want to be sustainable, but I love my car! A mixed-method study of consumer adoption of u-PSS from a Prospect Theory perspective

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Josefin Edenborg; Linnéa Falk; [2022]
    Keywords : User-Product Service System; Car-Sharing; Prospect Theory; Framing; Mixed-method;

    Abstract : Critical to the transition towards a Circular Economy is for organizations to move from traditional linear, make-use-dispose business models to circular. One such business model, "Use-Oriented Product-Service- Systems'' (u-PSS), has gained increased traction among both scholars and practitioners due to its environmental benefits. READ MORE