Essays about: "consumer behavior fast fashion"

Showing result 1 - 5 of 26 essays containing the words consumer behavior fast fashion.

  1. 1. Social media influencers’ impact on consumers’ sustainable fashion consumption: A qualitative study on post-millennial consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Lidgren; Mikaela Major; [2021-07-02]
    Keywords : Sustainable consumption; Sustainable fashion; Influencer marketing; Social media influencer;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Sustainable Marketing in Fast Fashion A quantitative reseach investigating sustainable marketing strategies´impact on consumer behavior

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Emelie Paulsson; Beatrice Ursing; [2021-02-12]
    Keywords : ;

    Abstract : .... READ MORE

  3. 3. A greener industry or just green marketing? : an exploratory study about how consumers experience green marketing in the fast fashion industry

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Emma Källström; Julia Brandin; [2021]
    Keywords : Green marketing; Sustainability; Fast fashion; Theory of Planned Behavior; Consumer Awareness;

    Abstract : The purpose of this thesis is to explore how consumers experience green marketing within the fast fashion industry. The Theory of Planned Behavior was used as a foundation for a conceptual framework. A qualitative approach was used, and the empirical data was gathered through three semi-structured focus groups with a total of 17 participants. READ MORE

  4. 4. People’s choice to include sustainable clothing : Influences on consumer behavior and decision making in the choice of clothing

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Maria Mirza; Michael Schaffner; [2021]
    Keywords : Consumer behavior; Sustainability; Fast Fashion; Greenwashing; Willingness to pay;

    Abstract : The environmental debate is one of the most discussed topics today. The textile industry is one of the most polluting industries in the world. Nowadays, there are many different sustainably certified garments on the market. READ MORE

  5. 5. The Effect of Environmentally-Relevant Personal Values on the Purchase Intention of Second-Hand Clothing: A Quantitative Study

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Moen Asif; Sarah Asif; [2021]
    Keywords : Second-hand clothing; Environmentally-relevant personal values; Biospheric values; Altruistic values; Egoistic values; Hedonic values; Purchase intention; Theory of planned behavior.; Business and Economics;

    Abstract : Purpose: To study the effect of environmentally-relevant personal values (biospheric, altruistic, egoistic and hedonic) on the purchase intention of second-hand clothing (SHC). Methodology: This research is a quantitative study and follows a deductive research approach. READ MORE