Essays about: "consumer behavior fast fashion"

Showing result 6 - 10 of 40 essays containing the words consumer behavior fast fashion.

1. 6. Influencer Marketing & Impulsive Buying : A Quantitative Study On Influencer Marketing and Discount Codes Effect On Impulsive Buying and Purchase Satisfaction

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Elin Egelbäck Starud; Elsa Claesson; [2023]
   Keywords : Influencer Marketing; Fast Fashion; Social Media; Impulsive Buying; Consumer Behavior; Purchase Intention; Discount Codes; Time Limitation; Trust; Five-Step Purchase Decision Process;

   Abstract : Influencer marketing is a new marketing strategy that has risen in popularity to be used by businesses during the last decade. Even though studies have been previously made on influencer marketing, little research has been made specifically on influencer marketing in combination with their discount codes being offered. READ MORE

3. 7. Greener Fast Fashion : An analysis of how the interplay between consumers and fashion companies affects the sustainability trend in the fashion industry

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Julia Elverlind; Sandra Lien; [2023]
   Keywords : Fast fashion; overconsumption; sustainability; innovation; consumer behavior;

   Abstract : Definitions: Throughout this study, sustainability refers to environmental sustainability which is defined as “meeting the needs of the present without compromising the ability of future generations to meet their own needs” (United Nations, n.d.). READ MORE

4. 8. The TikTok effect: How TikTok is shaping the way we consume music

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Greta Ranff; Loui Degener; [2023]
   Keywords : consumer behavior; music consumption; social media; TikTok; recommendation algorithms; marketing platforms; Business and Economics;

   Abstract : Digitalization has in recent years transformed the music industry and how people consume music. Simultaneously, the social media app TikTok has emerged as a major player in marketing, using its unique algorithmic structure and user-generated content to become a powerful marketing tool for musicians and record labels alike. READ MORE

5. 9. Sustainability and Fast Fashion : Exploring Factors Influencing Consumer Behavior Among Young Generation in China

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Yaoyao Li; Tian Xin; Daiyan Zhang; [2023]
   Keywords : fast fashion; consumer behavior; Chinese young generation; sustainability;

   Abstract : The rise of fast fashion in the global fashion industry has changed the consumption patterns of consumers. However, fast fashion consumption patterns are unsustainable and constitute a risk to environmental and social sustainability. READ MORE

6. 10. Are you the culprit or the victim in today’s digital society? The use of digital innovations in the Swedish fast fashion industry and its significance for consumer behavior

   University essay from Göteborgs universitet/Graduate School

   Author : Josefine Jogdal; Irma Weberg Ekelund; [2022-08-05]
   Keywords : Digital innovation; digital transformation; persuasive technology; cognitive science; consumer behavior;

   Abstract : The fashion industry has grasped a wide range of digital innovations, and the past decade has shown an increased junction between advanced digital innovation and consumption. Therefore, the mechanism of consumption is recognizing important transformation, following a redefinition of various areas from advertisements and markets to consumers and the concept of utility and value. READ MORE