Essays about: "consumer behavior in mobile"

Showing result 1 - 5 of 39 essays containing the words consumer behavior in mobile.

  1. 1. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Sebastian Davidsson; [2023]
    Keywords : Hotel booking; Online reviews; Consumer decision making process; E-Word-of-mouth;

    Abstract : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. READ MORE

  3. 2. China Influencer E-commerce Livestreaming Marketing Strategy Research

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yimeng Ma; [2023]
    Keywords : e-commerce; netnography; influencers; followers; and online community;

    Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

  4. 3. MAKING SENSE OF THE CUSTOMER JOURNEY: THE MOBILE DEVICES ROLE IN CONSUMERS’ SHOPPING EXPERIENCES

    University essay from Göteborgs universitet/Graduate School

    Author : Fanny Kuusisto; Olivia Lagergren; [2021-07-02]
    Keywords : Customer journeys; Impulse purchases; Mobile shopping; Omnichannel retail;

    Abstract : The changes taking place in the retail setting, both in consumer behavior and technological advancements, are making consumers’ shopping experiences continually more intricate, especially for the younger generation who have come to expect a digital customer journey. Many retailers are moving towards an omnichannel strategy to cater to these new customer experiences to take form; however, the research on the customer journey in an omnichannel environment from the customer point of view is still sporadic. READ MORE

  5. 4. Transparency between consumers and grocery stores : Evincer - A design prototype to empower consumer experience during grocery shopping

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Mohammed Aldulaymi; [2021]
    Keywords : HCI; Interaction Design; Shopping; Consumer behavior; Transparency; awareness; Mobile application;

    Abstract : This study explores how the interaction design techniques approach can contribute to enabling more transparency in physical shopping by creating bridges between consumers and various stakeholders. The aim is to empower the consumers to make informed decisions through obtaining and understanding health and environmental information for individual commodities. READ MORE

  6. 5. Exploring the factors influencing users’ intention to switch MIM application: A push, pull, mooring framework perspective : Master thesis

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Andres Felipe Lamartine; [2021]
    Keywords : ;

    Abstract : The increased penetration of smartphones and cheap and easy access to the internethave made mobile instant messaging (MIM) services really popular, rapidly evolving,and mass-adopted. Today the mobile instant messaging (MIM) market is dominated bythe social media giant Facebook which with its two major MIM services FacebookMessenger and WhatsApp, owns about 80 percent of the whole market. READ MORE