Essays about: "consumer behavior in women"

Showing result 1 - 5 of 21 essays containing the words consumer behavior in women.

  1. 1. ...Do you? #MeToo! : A study on consumer behavior towards sexual appeal in advertising after the worldwide #MeToo-uprising

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Gabriella Rakocevic; David Eliasson; [2018]
    Keywords : Stakeholders; Consumer behavior; Ethical marketing; Sexual appeal in advertising; Objectification of women in advertising;

    Abstract : The purpose of this thesis is to explore how stakeholders’ view of sexual advertisement has been affected by the ‘#MeToo’-uprising and Time’s Up movement. A qualitative study has been conducted in order to gather information regarding stakeholders view of sexual appeal in advertising and how they have been affected by these movements. READ MORE

  2. 2. Value Based Segmentation of Luxury Consumption : Behavior among Iranian Employed Women

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sara Mehrabi; Roxana Zahedi; [2016]
    Keywords : ;

    Abstract : Luxury market has a continuous growth that proves the increasing demand of luxury around the world despite recession or other similar problems. For this reason luxury concept has been studied from several aspects in different regions around the world; but as the concept of marketing and consumer behavior can be customized based on culture and peoples beliefs and values in every region of the world; local studies are necessary for marketers and business owners in order to penetrate in different markets. READ MORE

  3. 3. Examining the Applicability of the Consumer Style Inventory in a Swedish Context : A Qualitative Exploration of Male Generation Y Students on Fashion Wear

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Agnes Andersson; Caroline Ingfors; Erica Hallberg; [2016]
    Keywords : Consumer Decision-Making Styles; CDMS; Consumer Behavior; Decision-Making Styles; Consumer Style Inventory; CSI; Eight Factor Model; Fashion Wear; Generation Y; Students; Swedish Men;

    Abstract : Introduction: Several frameworks have been developed in order to understand cross-cultural consumer behavior and consumer decision-making processes. The most prominent and widely used framework within the field was developed by Sproles and Kendall in 1986. READ MORE

  4. 4. Gender Difference Influence on Attitude toward Social Media among Chinese Consumers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Kicki Ly; Liyu Hu; [2015]
    Keywords : Gender; consumer behavior; attitude; social media;

    Abstract : Social media is developing rapidly and China has become the largest market of social media usage. Due to numerous international social media platforms being unavailable in China, Chinese consumers have different usage and attitude of social media from those in other countries. READ MORE

  5. 5. Information gathering considering the influence of brand- awareness and attitude : A study focusing on young female consumers behavior in the cosmetic industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Emma Färemo; Angelica Fredriksson; [2015]
    Keywords : Information gathering; young female consumers; brand- awareness and attitude; online; offline; social media; cosmetic products;

    Abstract : Problem: Research shows that it is crucial to acknowledge the information search step to understand consumer decision-making. Moreover, consumers‟ buying behavior is affected by their brand awareness. READ MORE