Essays about: "consumer behavior in women"
Showing result 16 - 20 of 32 essays containing the words consumer behavior in women.
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16. Information gathering considering the influence of brand- awareness and attitude : A study focusing on young female consumers behavior in the cosmetic industry
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Problem: Research shows that it is crucial to acknowledge the information search step to understand consumer decision-making. Moreover, consumers‟ buying behavior is affected by their brand awareness. READ MORE
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17. Konsumenternas prioriteringar vid köp av nötfärs : valbaserad conjoint analys
University essay from SLU/Dept. of People and SocietyAbstract : En nedåtgående marknadsutveckling för svensk nötköttsproduktion sedan EU-inträdet samtidigt som både import och efterfrågan ökat betyder att konsumenten i större utsträckning prioriterat importerat kött. Många faktorer styr en konsument när denne ska välja livsmedel. READ MORE
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18. Do consumers give Fairtrade a fair chance in the supermarket?
University essay from Umeå universitet/FöretagsekonomiAbstract : How often have you walked around in the supermarket trying to decide what product by which brand to choose? The options are many. Some people look for the price tag while others are more influenced by the esthetic appeals of the packaging design. Some people might look for ethical or environmental aspects of the brand. READ MORE
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19. Product Placement in Television Series
University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologiAbstract : Purpose: To explore how young women are affected by the product placement of luxury products in the television series Gossip Girl. Background: Consumers are turning away from traditional ways of advertising and research has proven that advertising is more effective when the recipients are not directly aware of its promotional purpose. READ MORE
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20. Celebrity Endorsement : A gender perspective of consumer behavior in the fashion industry
University essay from IHH, FöretagsekonomiAbstract : Background – Celebrity endorsement has been researched to a great extent, however the main focus of the previous research has been about the effectiveness and the neg-ative/positive information about the celebrity and the brand. Additionally, previous studies on gender differences have been conducted; however it has not been done in consideration with celebrity endorsement in the fashion industry. READ MORE