Essays about: "consumer behavior in women"

Showing result 21 - 25 of 32 essays containing the words consumer behavior in women.

  1. 21. Electronic word-of-mouth (eWOM) : The relationship between anonymous and semi-anonymous eWOM and consumer attitudes

    University essay from IHH, Marketing and Logistics

    Author : Katharina Muenz; Vilma Sergiunaite; [2012]
    Keywords : eWOM; online reviews; consumer behavior; anonymous eWOM; semi-anonymous eWOM;

    Abstract : Abstract Introduction Word-of-mouth (WOM) is based on personal recommendations where the sender is known by the consumer, thus, the persuasive nature of WOM is attributed to trust between the sender and the receiver of a message. Electronic word-of-mouth (eWOM) however, eliminates the consumer’s ability to judge the credibility of sender and message. READ MORE

  3. 22. The Future is Female : A Study of Young Chinese Women's Behavior towards Luxury goods

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Joanna Holm; Sofia Green; [2012]
    Keywords : luxury; consumer behavior; young chinese women;

    Abstract : Purpose: The purpose with this paper is to improve the understanding for companies on what influences female Chinese consumers in the age 20-25 year old to buy luxury goods. Research question: What behaviors do 20-25 year old Chinese women consumers have in relationship to luxury goods? Method: The study is mainly consisting of a quantitative web-survey that consists of 100 respondents. READ MORE

  4. 23. Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector

    University essay from Företagsekonomi

    Author : Magali Morel; Francis Kwakye; [2012]
    Keywords : Green marketing; marketing-mix; word of mouth; satisfaction; attitude; consumer intention;

    Abstract : The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. READ MORE

  5. 24. Gender Differences in the Fashion Consumption and Store Characteristics in Swedish Clothing Stores

    University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

    Author : Pisey Chea; [2011]
    Keywords : gender; fashion consumption; consumer behavior; store characteristic;

    Abstract : The study examined gender differences in fashion consumption in reflecting to retailing-store characteristics. Observation was conducted in the five different retailing-stores to notice various store displays and consumer behaviors between women and men. READ MORE

  6. 25. Purchasing Intentions of Young Thai Male towards Men‟s Skin Care Products

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Tipaporn Bumrungkitjareon; Suveera Tanasansopin; [2011]
    Keywords : Brand equity; Brand preference; Purchase intention; Men s skin care OR cosmetic product; Consumer behavior and male; Thailand;

    Abstract : Title: Purchasing Intentions of Young Thai Male towards Men's Skin Care Products Problem: Men concern more about their image than ever before. This behavior is becoming a new trend in cosmetic market. Moreover, Thailand is one of the fast growing cosmetics industry, particularly male skin care market within countries in Asia-Pacific region. READ MORE