Essays about: "consumer behavior korea"

Found 4 essays containing the words consumer behavior korea.

  1. 1. The Korean skincare conquest : A qualitative study about Korean skincare product's popularity in France

    University essay from Umeå universitet/Företagsekonomi

    Author : Ariane Menache; Valentin Bailleux; [2021]
    Keywords : ;

    Abstract : France is an important actor in the cosmetic industry with famous brands like Dior, L'Oreal, or Yves Rocher. Hence, the French cosmetic industry attracts consumers thanks to its historical experience, the acknowledged quality of its products, or the luxury image these brands suggest. READ MORE

  3. 2. Factors Affecting Consumers’ Intention to Use Online Music Service and Customer Satisfaction in South Korea

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Minki Park; [2020]
    Keywords : ;

    Abstract : This study aims to investigate factors that affect consumers’ behavioral intentions to use online music services and the extent to which users of these services are satisfied with their experience. It also seeks to clarify the relationship between customer satisfaction and repurchase intention. READ MORE

  4. 3. Mobile Commerce App Adoption: Consumer Behavior Differences between Europe and Asia

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Paul Monno; Da Zhi Xiao; [2014]
    Keywords : Mobile commerce; m-commerce; Technology Acceptance Model; TAM Adoption Behaviour; Cultural Difference.; Business and Economics;

    Abstract : Title: ‘Mobile Commerce App Adoption: Consumer Behavior Differences between Europe and Asia’ Research Question: 1. What are the differences between European and Asian consumer behavior of adopting m-commerce apps? 2. READ MORE

  5. 4. Junk to funk: DIY approach on sustainability

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Chanhyo Jeong; [2007]
    Keywords : sustainable consumption; Korea; DIY; consumer; ICT;

    Abstract : This paper aims to uncover how relevant personal and contextual factors may inhibit or facilitate sustainable DIY activities (DIY movement) in South Korea using a qualitative methodology. DIY in Korea is very active in recycling discarded material, and that was one of the success factors of those clubs. READ MORE