Essays about: "consumer behavior mobile phone"
Showing result 1 - 5 of 8 essays containing the words consumer behavior mobile phone.
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1. Usability in M-commerce : Critical factors to consider when adapting m-commerce
University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och ITAbstract : The electronic commerce is a phenomenon that has developed rapidly during recent years and has come to take larger part in the everyday life. The act of buying and selling products online is referred to as electronic commerce and today, this phenomenon is starting to take more space within the mobile devices which is called mobile commerce. READ MORE
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2. Consumers and the Circular Economy - A study of consumer behavior about recycling and reuse of mobile phones
University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistikAbstract : The aim of the study was to research consumer behavior concerning past-use and end-of-life WEEE in Sweden, with a particular focus on consumer attitudes towards recycling and reuse of used mobile phones in the context of a Circular Economy. Our study focused on Swedish student and obtained data via a survey conducted by the authors. READ MORE
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3. Brand avoidance among the Chinese consumers in the mobile industry : The main drivers of the brand avoidance among the Chinese customers with the quantitative description.
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Brand avoidance is a new topic in consumer behavior research. The purpose of the study was to find the main driver(s) of the brand avoidance behavior among the Chinese mobile consumers. The study was based on the core framework of Lee, et al. (2009) and Knittel et al (2016). READ MORE
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4. Mobile CRM (mCRM) : A CASE STUDY OF MOBILE CRM STRATEGIES
University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)Abstract : Mobile technology has evolved drastically over the years, and so has the customer’s perception of and expectations on mobile services. Mobile phones have become the essential part of customer’s life style and they expect consumer services to be available on mobile phone. READ MORE
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5. Chinese Consumer Behavior in the Mobile Phone Market : Nokia Case
University essay from Institutionen för humaniora och samhällsvetenskapAbstract : To become successful in China is a challenge not every international company can cope with. The competition is cruel as everyone struggle for a larger piece of share. Some manage to find the “secret” formula, others simply are left behind. Still, the market is too big to be neglected and extremely unpredictable to be easily handled. READ MORE