Essays about: "consumer behavior process"

Showing result 1 - 5 of 165 essays containing the words consumer behavior process.

  1. 1. Mortgage Information and Consumer Understanding : A Study of Swedish Banks

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Gustav Andersson; Ludvig Borges Månsson; [2024]
    Keywords : Mortgage; communication; banks; financial sustainability; consumer behavior; CSR;

    Abstract : The purpose of this essay was to examine and see how communication betweenbank and customer in the Swedish mortgage market is processed. Several theoriesthat have been used in this study highlight how consumers think when they makefinancial decisions. READ MORE

  3. 2. When second time’s a charm - Exploring consumers’ temporal experiences within second-hand fashion shopping

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Stenmark; Klaudia Urda; [2023-07-03]
    Keywords : sustainable consumption; second-hand fashion shopping; shopping-as-practice; temporal experience; customer experience; circular practice;

    Abstract : Second-hand fashion has emerged as a more sustainable way of shopping, promoting the circular economy while offering unique styles for a cheaper price. Although consumers generally express a willingness to adopt a more sustainable fashion consumption, this is not mirrored in their actual engagement in second-hand fashion shopping. READ MORE

  4. 3. “It’s not like I can stop consuming football” - How consumers through moral decoupling support a sports event conducting unethical behavior

    University essay from Göteborgs universitet/Graduate School

    Author : Izabella Lipovac; Rebecka Johansson; [2023-07-03]
    Keywords : Moral decoupling; moral coupling; sports events; unethical behavior; moral judgment; attachment; moral emotions;

    Abstract : Using the case of the 2022 Fifa World Cup, this study develops the notion of moral decoupling, a reasoning process that separates moral judgment and performance judgment. This separation allows consumers to condemn unethical behavior performed by companies and public figures while simultaneously continuing to offer them support. READ MORE

  5. 4. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel

    University essay from Umeå universitet/Företagsekonomi

    Author : Najda Gvozden; Lovisa Zetterlind; [2023]
    Keywords : cancel culture; social media; canceled influencers; influencer marketing; social norms; moral transgression; social justice; social identity theory; theory of planned behavior;

    Abstract : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. READ MORE

  6. 5. The effect of recycling and processing routes on recrystallization in a secondary 3xxx aluminium alloy

    University essay from Jönköping University/JTH, Material och tillverkning

    Author : Anton Rolseth; [2023]
    Keywords : Aluminium alloys; sheet metal forming; grain boundary segregation; recrystallization; Zener pinning; casting; rolling;

    Abstract : Aluminium alloys have the possibility to be infinitely recycled. By only generating 5% of the emissions compared to primary aluminium, great CO2 savings can be made. One of the issues in manufacturing components entirely from post-consumer scrap is the presence of trace elements and impurities. Such elements can be Fe, Cu, Cr, P and Pb. READ MORE