Essays about: "consumer behavior thai culture"

Found 4 essays containing the words consumer behavior thai culture.

1. 1. Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Pattaraporn Jiranyakul; Chitraporn Yoksvad; [2011]
   Keywords : Quick service restaurant;

   Abstract : Abstract Date:                                 May 11, 2011 Program:                        MIMA-International Marketing Course name:                        Master Thesis (EFO705) Title:                                  Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase                                        making decision Authors:                         Miss Pattaraporn Jiranyakul                                       Miss Chitraporn Yoksvad Tutor:                                Johan Grinbergs Problem statement:         “What is the driving force or the reason behind the fast food consumption of the Thai consumers?”  Purpose:                         The purpose of this paper is to “investigate Thai consume attitude toward Quick Service Restaurant (QSR) on Thai                                       consumer choice and the most impportant marketing factors." Method:                          This paper has applied for the quantitative method with questionnaires survey. READ MORE

3. 2. Impact of Culture on Mobile Phone Purchasing A Comparison between Thai and Swedish Consumers

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Siraporn Wongdatengam; Panjaporn Kruapanichwong; [2011]
   Keywords : Cross culture; consumer behavior;

   Abstract : “Mobile phones as a communication technology fits into culture rather than imposes on a culture” (Xin, 2006).Therefore, the main purpose of this research was to investigate and to understand the impact national culture has on mobile phone buyer behaviour of Thai and Swedish consumers. READ MORE

4. 3. Consumer behavior towards private label brands:A study of Thai undergraduate students’ experience

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Pongsatorn Munkunagorn; Kedyanee Tochanakarn; [2011]
   Keywords : Private label brands; Manufacturer brands; Collectivist culture; Perceived risk; Price; Quality; Store loyalty;

   Abstract : Date: May 30, 2011 Program: MIMA – International Marketing Course name: Master Thesis (EFO 705) Title: Consumer behavior towards private label brands: A study of  Thai undergraduate students' experience Method: Both quantitative and qualitative methods were used. Quantitative method was used to collect the primary data for this research. READ MORE

5. 4. THAI UNIVERSITY STUDENTS IN THE ERA OF MODERN CONSUMERISM : HOW HAS CONSUMERISM AFFECTED THE LIFESTYLE AND CONSUMPTION OF FEMALE UNIVERSITY STUDENTS IN BANGKOK WITH THE CASE STUDY OF FASHION?

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Munchuta Suadmalai; [2007]
   Keywords : consumerism; students; women; consumption; shopping; fashion; Bangkok; Social sciences; Samhällsvetenskaper; Social Sciences;

   Abstract : The purpose of this research was to find how young women in Bangkok spend their money, especially in terms of fashion consumption in the new context of globalized consumer society. The research was conducted through general observations and interviews with designers and fashion shop owners in order to find out their views of fashion and consumption among the young women in the city as well as through interviews with female university students in order to find out their consuming behavior of fashion commodities, lifestyle, views of fashion and what influenced their spree. READ MORE