Essays about: "consumer behavior thai"

Showing result 1 - 5 of 16 essays containing the words consumer behavior thai.

1. 1. Fabricated Future : applying the Theory of Planned Behavior to influence purchaseintention of green fashion made from recycled plastic in Thailand

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Kamolchanok Thongpila; [2019]
   Keywords : green fashion; consumer behavior; buying behavior; recycled plastic; sustainable consumption; Thailand;

   Abstract : The purpose of this study is to investigate factors influencing the Thai millennial consumers’ intention to purchase clothing and accessories made from recycled plastic. The research relied on deductive reasoning through hypothesis testing; Statistical measurements were employed. READ MORE

3. 2. A research of consumer attitudes to fruit snacks : A study of Thai consumers’ attitudes toward vacuum fried crispy fruits

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Montira Tandhansakul; Nuttawat Preechavibul; [2011]
   Keywords : Snack fruits; Product Development; Consumer Behavior; Product Quality and Nutritional Content;

   Abstract : Title: A research of consumer attitudes to fruit snacks : A study of Thai consumers‟ attitudes toward vacuum fried crispy fruits Problem : How should Thai snack companies create their appropriate marketing planning of vacuum fried crispy fruits for satisfying Thai target consumer? Purpose: To investigate the Thai consumers‟ attitudes towards the vacuum fried crispy fruits that will be beneficial in creating the appropriate marketing planning as well as to recommend the potential marketing mix of this product to Thai snack companies Method: The research technique used in this study is mainly based on the quantitative method. By mailing the 400 surveys to the Thai respondents in Bangkok, the data will be collected and evaluated by using the statistic software program as well as using the secondary data to be a supportive source in this research. READ MORE

4. 3. Purchasing Intentions of Young Thai Male towards Men‟s Skin Care Products

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Tipaporn Bumrungkitjareon; Suveera Tanasansopin; [2011]
   Keywords : Brand equity; Brand preference; Purchase intention; Men s skin care OR cosmetic product; Consumer behavior and male; Thailand;

   Abstract : Title: Purchasing Intentions of Young Thai Male towards Men's Skin Care Products Problem: Men concern more about their image than ever before. This behavior is becoming a new trend in cosmetic market. Moreover, Thailand is one of the fast growing cosmetics industry, particularly male skin care market within countries in Asia-Pacific region. READ MORE

5. 4. Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Pattaraporn Jiranyakul; Chitraporn Yoksvad; [2011]
   Keywords : Quick service restaurant;

   Abstract : Abstract Date:                                 May 11, 2011 Program:                        MIMA-International Marketing Course name:                        Master Thesis (EFO705) Title:                                  Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase                                        making decision Authors:                         Miss Pattaraporn Jiranyakul                                       Miss Chitraporn Yoksvad Tutor:                                Johan Grinbergs Problem statement:         “What is the driving force or the reason behind the fast food consumption of the Thai consumers?”  Purpose:                         The purpose of this paper is to “investigate Thai consume attitude toward Quick Service Restaurant (QSR) on Thai                                       consumer choice and the most impportant marketing factors." Method:                          This paper has applied for the quantitative method with questionnaires survey. READ MORE

6. 5. “Changing consumer’s attitude of energy drinks in Thailandmarket”-A case study of Thai consumer behavior toward energy drinks-Master Thesis in Business Studies

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Suratssawadee Kuptanon; Thanathorn Pichittachakul; [2011]
   Keywords : energy drinks;

   Abstract : Date: 2011-05-25 Program: MIMA-International Marketing Course name: Master Thesis (EFO705) Title: Changing consumer’s attitude of energy drinks in Thailand market. Acase study of Thai consumer behavior toward energy drinks. READ MORE