Essays about: "consumer behavior towards online marketing"

Showing result 1 - 5 of 32 essays containing the words consumer behavior towards online marketing.

1. 1. What Happens When the Cookies Crumble? : A mixed-method approach to investigate Internet users’ perceptions towards the Cookieless Future

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Anikó Ács; Jelia Agiden; [2023]
   Keywords : Third-party Cookies; Consumer Perspective; User Intention; Perception;

   Abstract : Purpose: The purpose of this study is to investigate and understand the consumer perspective and intentions toward the prospect of a future without third-party cookies.Design/Methodology/Approach: This thesis utilized a combination of exploratory and confirmatory research design. A mixed-method approach was used for the data collection. READ MORE

3. 2. The consumer attitude towards AI in marketing : An experimental study of consumers attitudes and purchase intention

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Frida Eickhoff; Leonid Zhevak; [2023]
   Keywords : AI in marketing; diffusion of Innovation theory; consumer attitudes; Theory of planned behaviour; purchase intention; email marketing;

   Abstract : The use of AI has developed during the recent decades, and the application of it within different markets is continually growing. The application of it within marketing comes with different benefits that allow businesses to engage with the consumer and build a stronger relationship. READ MORE

4. 3. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Victoria Petersson; Frida Brink; [2022]
   Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

   Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE

5. 4. Sustainability and consumers green purchasing priorities in fashion : What the industry’s impact on the environment means for the consumers’ priorities when purchasing new apparel.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amanda Augustsson; Jennie Granberg; [2022]
   Keywords : Environmentally Conscious; Eco-collection; Environmental Degradation; Fast Fashion; Green Marketing; Sustainability Report; Transparency;

   Abstract : In this era of environmental upheaval, this study sought clarity on the matter of green purchasing behavior. How the fashion industry’s specific impact on the environment has affected consumers' attitude towards companies and their collections. READ MORE

6. 5. Why We Buy an Electric VehicleExploring Different Perceptions of Sustainability And How it Affects the Consumer Behavior - A Research for Electric Vehicles Marketing in Sweden, Germany, United Emirates, and Saudi Arabia

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Hala Tarabishi; [2022]
   Keywords : Sustainability; Perception of Sustainability; Consumer Behavior; Hofstede’s Cultural Dimensions; Electric Vehicle; Tesla;

   Abstract : Research questions                How do different cultural perceptions of sustainability affect the consumer behavior towards EVs? Purpose:                                         To inductively explore some different perceptions of sustainability in comparison between Sweden, Germany, United Emirates, and Saudi Arabia, as well as to investigate how these perceptions influence consumer behavior towards the EV industry with Tesla leading the way. Method:                                           This research was conducted with an exploratory qualitative approach. READ MORE