Essays about: "consumer behaviour and attitude"

Showing result 1 - 5 of 104 essays containing the words consumer behaviour and attitude.

  1. 1. A study on consumer perception of clothes repair and opportunities for brand intervention

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Hai Ly Pham; Ankita Kanjilal; [2023]
    Keywords : repair; clothing; circular economy; consumer behaviour; brand intervention;

    Abstract : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. READ MORE

  3. 2. From Streaming to Evoking That Extra Feeling

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecka Kullenberg; Andrés Emilio Garcia Raffo; [2023]
    Keywords : Brand Attachment; Brand Experience; Brand Extensions; Consumer Attitude; Streaming Services; Business and Economics;

    Abstract : This study aims to investigate how brand extensions within streaming services affect consumers’ attitudes and emotional attachment to the parent brand. Beyond fit and quality, we provide an explanation of the connection between brand extensions, emotional attachment, and consumer attitude. READ MORE

  4. 3. The consumer attitude towards AI in marketing : An experimental study of consumers attitudes and purchase intention

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Frida Eickhoff; Leonid Zhevak; [2023]
    Keywords : AI in marketing; diffusion of Innovation theory; consumer attitudes; Theory of planned behaviour; purchase intention; email marketing;

    Abstract : The use of AI has developed during the recent decades, and the application of it within different markets is continually growing. The application of it within marketing comes with different benefits that allow businesses to engage with the consumer and build a stronger relationship. READ MORE

  5. 4. The role of online consumer reviews regarding restaurant visit in-tention - An analysis of different review related factors

    University essay from Göteborgs universitet/Graduate School

    Author : Fabian Rottmann; [2022-08-04]
    Keywords : online consumer reviews; restaurant industry; attitude towards behaviour; intention towards behaviour; Theory of Planned Behaviour; review valence; review volume; review variance; review timeliness;

    Abstract : As previous literature suggests, a large share of individuals uses online consumer reviews in their decision-making process. This has sparked the rise of several rating platforms where con-sumers can access information about restaurants in which they plan to dine in. READ MORE

  6. 5. Consumer intentions towards AI in the healthcare industry

    University essay from Göteborgs universitet/Graduate School

    Author : Holly-Laura Myllyoja; Felicia Rådberg; Hanna Östmann Hanngren; [2022-08-04]
    Keywords : Artificial Intelligence AI ; consumer behaviour; intentions; attitude; trust; perceived usefulness; anthropomorphism; privacy concerns; data transparency;

    Abstract : Two major challenges for the healthcare industry are to reduce misdiagnosis of patients and to become more efficient in everyday practice. The lack of efficiency became extremely apparent by the pressure on healthcare workers caused by the COVID-19 pandemic. This could be assisted with new technologies. READ MORE