Essays about: "consumer behaviour china"

Showing result 1 - 5 of 21 essays containing the words consumer behaviour china.

  1. 1. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
    Keywords : Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

    Abstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE

  3. 2. Green Consumer Behaviour in Ordering Food Online : A Study of Generation Z’s Green Consumer Behaviour in the Chinese Online Food Delivery Markets

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Nghi Le; Li Jiayi; Yang Jun; [2022]
    Keywords : Online Food Delivery; Green Behaviour; Consumer Behaviour; Ecologically Conscious Consumer Behaviour; Theory of Planned Behaviour;

    Abstract : Background: Ordering online food delivery has become an urban lifestyle for many people around the world, especially in China. The booming of this online-to-offline market has brought lucrative profits to online food delivery industry players, while consumers are enjoying the diversity of food available through this convenient delivery way. READ MORE

  4. 3. What drives consumers to keep the top-tier elite membership of premium hotels : Economic Needs or Spiritual Needs?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Liujia Cheng; Zheren Jiang; [2021]
    Keywords : Top-tier elite membership of premium hotels; Maslow’s Hierarchy of Needs; Economic needs; Spiritual needs;

    Abstract : It is well recognized that due to customers’ ever-growing material and cultural needs for a better life, an increasing number of people choose to experience premium hotels on their work trips or personal travels to keep top-tier elite membership of premium hotels. Previously, most luxury consumption research showed that higher needs drive consumer behaviour, such as identifying recognition and self-esteem. READ MORE

  5. 4. How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Gao Wangshu; Wang Guanhua; [2020]
    Keywords : ;

    Abstract : background:  Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. READ MORE

  6. 5. The psychology behind stockpiling behaviour during critical situations : A study of the change in consumer behaviour with special regards to the phenomenon stockpiling among Swedish residents during the Covid-19 outbreak

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Anna Hanser; David Bereilh; [2020]
    Keywords : Stockpiling; panic buying; pandemics; Covid-19; psychology; consumer behaviour;

    Abstract : Background: The novel coronavirus (Covid-19) spread globally from its outbreak in China in the beginning of 2020, causing numerous deaths and strained on the health care systems all over the world. Most countries gave answer to this pandemic by implementing national lockdowns, which often evoked panic among citizens and therefore lead to stockpiling or sometimes panic buying behaviours. READ MORE