Essays about: "consumer behaviour dissertation"
Showing result 1 - 5 of 10 essays containing the words consumer behaviour dissertation.
-
1. The impact of a pandemic on brand preference in purchasing decisions of food and hygiene products: a COVID-19 perspective
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : The uncontrolled spread of COVID-19 pandemic has surpassed all the expectations. Nations closed their boarders; the economy is going into recession and the whole world is suffering from the emerged pandemic. READ MORE
-
2. More than what meets the eye : an exploratory study of what image attributes influence consumer behaviour on Instagram
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : In an era where Instagram is the new dominating social media platform to reach and communicate with consumers, the demands on companies to differentiate their social media content have increased. Executives seem to avoid social media due to absence of how to manage and learn from it. READ MORE
-
3. Main factors influencing online consumer behaviour changes
University essay fromAbstract : These last decades, Internet has appeared as an indispensable way to develop business activities. While a large number of consumers in France frequently shop on the Internet, research on what factors influence their behaviour changes has been fragmented. READ MORE
-
4. Love of brand : a story of an on-going romance
University essay from Sektionen för hälsa och samhälleAbstract : Today, in a world of consumption where almost everything is branded, every consumer has a brand that they love, a so called lovemarks. Nowadays, it takes more than just a commercial to make consumers stay committed to a brand. Consumers need to relate on a more personal level. READ MORE
-
5. Brand origin : how does it impact brand awareness and brand image
University essay from Sektionen för Hälsa och SamhälleAbstract : As globalization influences today’s world markets, many brands are becoming international and global. When a brand is in an international market it creates an opportunity for perceived brand origin to influence the consumers. READ MORE