Essays about: "consumer behaviour in fashion retail market"
Found 3 essays containing the words consumer behaviour in fashion retail market.
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1. Consumer Experience of Online Behavioural Advertising : A qualitative study exploring factors influencing consumer experience of OBA by Swedish online fashion retailers
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background For companies operating in the online fashion retail sector, understanding consumer behaviour is vital because of increased competition in the online market. The techniques for acquiring the necessary consumer information have, along with the digital revolution, become increasingly analytical and with this new marketing strategies and technologies have emerged. READ MORE
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2. The Strategic Retail Model : Understanding the Challenges of the Future of Retailing
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : Purpose The purpose of the thesis is to present, analyse and verify a self-constructed strategic retail model, consisting of four constituents: product, service, positioning and technology. Each constituent represents a focal area, which forms a basis for discussing and interpreting factors and challenges connected to the future of retailing. READ MORE
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3. The influences of physical environment of multi-brand fashion retail store on consumer's behavior
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : The overall purpose of this research was to understand how consumers perceive physical environments from multi-brand fashion retail stores. According to Solomon and Rabolt (2008), a well-design of store environment can fulfill consumer’s shopping process with a pleasant, efficient and enjoyable experience. READ MORE
