Essays about: "consumer behaviour in purchase cars"

Found 2 essays containing the words consumer behaviour in purchase cars.

  1. 1. A study of Chinese consumers’ attitudes toward Volvo cars

    University essay from Avd för företagsekonomi

    Author : Shuyuan Xiao; Wei He; [2011]
    Keywords : Attitude; Volvo cars; Chinese consumer; Behavioural intention;

    Abstract : Zhejiang Geely holding Co. succeeded in purchasing Ford Motor Co’s Volvo unit, which was the hottest news in the world in 2010. Volvo needs the Chinese potential car market; Geely needs Volvo cars’ advanced technology. READ MORE

  3. 2. In Search of an Integrating Product Model : Integrating Consumer Behaviour and Customer Value

    University essay from Ekonomiska institutionen

    Author : Andreas Bergius; Jenny Kragell; [2001]
    Keywords : Business and economics; Staffan Hård af Segerstad; Marketing; Product; Value; Consumer Behaviour; Ekonomi;

    Abstract : Background: The concept of the product is a multi faced problem, and involves issues such as core value, tangible and intangible products, services, warranties etc. It is a thick jungle of information regarding what a product can be said to be. Closely linked to the concept of the product are also the terms buying behaviour and value. READ MORE