Essays about: "consumer behaviour"
Showing result 16 - 20 of 621 essays containing the words consumer behaviour.
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16. To be sustainable or to be fashionable? That is the question... : A quantitative study of the consumer's perspective on CSR in the fast fashion industry
University essay from Högskolan i HalmstadAbstract : The purpose of the paper is to create a deeper understanding of the effects a company’s CSR activities have on consumers' purchase decisions in the fast fashion industry. Additionally, how consumers' brand image changes when a company does not meet the criteria for CSR initiatives. READ MORE
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17. Pa Per Waste : An innovation journey about disposable consumers products
University essay from Linnéuniversitetet/Institutionen för design (DE)Abstract : This report is about an innovative project on the sustainable design of disposable products triggered by critical thinking related to the environmental protection and use of paper-based disposable products. The project is set against the backdrop of the UN End-plastic-pollution initiative, in the 21st century when plastic waste is proliferating and microplastics spread across the planet's ecosystems are already causing a serious environmental crisis. READ MORE
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18. To whom do we listen, and why? : An exploratory study into how young adult consumers experience TikTok electronic word-of-mouth product recommendations
University essay fromAbstract : Background: Over time, social media platforms have become a part of people’s daily lives. Social media allows consumers to share thoughts, ideas, and experiences with other consumers, and eWOM evolved. READ MORE
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19. Analysing Craft Beer Preferences & Market Segmentation in Västerbotten , Sweden.
University essay from Umeå universitet/FöretagsekonomiAbstract : Craft beer popularity has grown in recent years, and Swedish craft breweries are increasing to meet consumer needs. Breweries must understand consumer preferences to effectively align their offers in this changing landscape. READ MORE
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20. Lost in the Weeds : Understanding the Firm's Perspective of Regulations on Marketing Communications in the Canadian Cannabis Industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Background: Marketing communication is the process of communicating with the customer, this is all communicative materials that are produced by the firm in order to influence the consumer. Regulations are all the rules, instructions, memos issued by a market authority that dictate the ways a firm may present their brand. READ MORE