Essays about: "consumer behavioural model"

Showing result 1 - 5 of 22 essays containing the words consumer behavioural model.

1. 1. Understanding User Behaviour in a Circular Transport System : From personal choices to societal patterns

   University essay from Stockholms universitet/Stockholm Resilience Centre

   Author : Luja von Köckritz; [2023]
   Keywords : circular economy; agent-based modelling; user behaviour; behavioural decision-making; affordance theory;

   Abstract : The Circular Economy is a growing research field and policy agenda. Yet, integrating the social dimensions of sustainability into the Circular Economy remains a challenge. The significance of reactions to an implemented Circular Economy is poorly understood. READ MORE

3. 2. Applying the Theory of Planned Behaviour to Predict the Consumption of Meat Analogues

   University essay from Göteborgs universitet/Graduate School

   Author : Alexej Mikus; Milena Conny Annika Desch; [2022-08-04]
   Keywords : Theory of Planned Behaviour TPB ; meat analogues; perceived sensory attributes; food curiosity; brand trust; consumer intention; consumer behaviour; sustainable consumption; food consumption; confirmatory factor analysis; structural equation modelling; binary logistic regression;

   Abstract : The increasing trend to consciously reduce meat consumption is accompanied by a strong growth in the supply and demand of meat analogue products. This study aims to predict the consumer intention to consume plant-based meat analogues based on an extension of Ajzen’s (1991) theory of planned behaviour (TPB) with the four factors: perceived sensory attributes, brand trust, food curiosity, and socio-demographic characteristics and lifestyle determinants. READ MORE

4. 3. Influencing consumer behavioural intentions: Reducing household water consumption

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Daria Granina; [2022]
   Keywords : Emotional and Rational Communication; Advertising Appeals; Intention to Behave Sustainably; Message Tailoring; Persuasive Sustainability Communication; Strategic Communication; Elaboration Likelihood Model; ELM; Theory of Planned Behaviour; TPB; Social Sciences;

   Abstract : Although the topic of sustainability communication has been extensively studied since the 1970s, there remain gaps and contradictions, e.g. the effectiveness of communication strategies for influencing individual pro-environmental behaviour change. READ MORE

5. 4. Online consumer behaviour during a pandemic: : A study on the effects of Covid-19 on online consumers in Sweden.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Melis Alver; Haris Kurtisi; [2021]
   Keywords : Covid; Pandemic; Consumer Behaviour; TPB model; Qualitative study;

   Abstract : From an online consumers' point of view, explore the online shopping behavioural changes in Sweden that could be caused by covid-19 and investigate through Theory of Planned Behaviour if the changes would affect consumers' online shopping intention in Sweden after the pandemic. ... READ MORE

6. 5. The Intention of Consumers to Engage in Digital Food Sharing Platforms : An Analysis and Investigation of the Behavioural Intention from a Consumer Perspective by Extending the Theory of Planned Behaviour

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Tim Rösing; Fatlum Sadrijaj; [2021]
   Keywords : Food Sharing; Digital Food Sharing; Food Waste; Sharing Economy; Behavioural Intention; Theory of Planned Behaviour;

   Abstract : The sharing economy, which has been receiving significant attention from research due to its unprecedented growth in the recent past, is being seen as a potential driving force to transform and rethink society’s unsustainable approach to consumption. Especially, the concept of food sharing as part of the sharing economy is being considered as essential for a more sustainable world and thus aims at counteracting the unsustainable consumption behaviour of individuals. READ MORE