Essays about: "consumer buying behaviour in retail"

Found 5 essays containing the words consumer buying behaviour in retail.

  1. 1. Covid-19 and consumer behaviour : The impact of Covid19 on Swedish fashion consumers’ behaviour during and post-pandemic.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Nikola Lindgren Lukić; Karl Winberg; [2021]
    Keywords : Buying behaviour; Consumer behaviour; Covid-19; Digitalisation; E-commerce; Fashion;

    Abstract : Intro: Understanding consumer behaviour and needs is imperative for B2C businesses, especially within the fashion retail-sector where trends and consumer preferences are constantly changing. The competitiveness of fashion firms is defined by their ability to deliver customer expectations. READ MORE

  3. 2. 'Knock, knock, who's there?' : - A B2B intervention that questions the existing way of portraying material knowledge

    University essay from Linnéuniversitetet/Institutionen för design (DE)

    Author : Ida Aldevinge; [2018]
    Keywords : Sensory engagement; informed choices; B2B; design; intervention;

    Abstract : This thesis is investigating in how current buying and purchasing decisions within retail interior are made and how they possibly could be changed or affected with sensory engagement, to promote social sustainability by promoting individual knowledge and sense making in B2B (business to business) context.  The background for this thesis sprung from many sources but is mainly based on the last couple of decades’ societal changes in both digital developments, contributing to more separated consumer behaviour but also in the economical shift from a production area to a consumption age. READ MORE

  4. 3. Consumer Attitudes towards Push Notifications : As a Marketing Tool to Trigger Impulse Buying Behaviour in Smartphone Users

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Daníel Ýmir Rigollet; Hannah Kumlin; [2015]
    Keywords : marketing; entrepreneurship; mobile commerce; push notifications; impulse buying; retail; consumer behaviour;

    Abstract : This thesis takes the reader on an exploratory journey into the development of impulse purchasing behaviour stemming from the increased usage of web-connected smartphones. At an unprecedented rate, consumers are able to access businesses online, twenty-four hours a day, seven days a week, at their own convenience, without restrictions other than a connection to the World Wide Web. READ MORE

  5. 4. A Multi-Sensory Brand-Experience : Sensorial interplay and its impact on consumers' touch behaviour

    University essay from Ekonomihögskolan, ELNU

    Author : Elin Eriksson; Niklas Larsson; [2011]
    Keywords : sensory marketing; consumer behaviour; servicescape; human senses; multi-sensory brand-experience; sensory cues; styling elements;

    Abstract : The purpose of this thesis is to explore to what extent different styling elements can be used within a retail store and how sensorial cues can affect customers buying behaviour by creating a multi-sensory brand-experience. Further, this project aims at contributing to the development of new knowledge regarding a multi-sensory brand-experience through the performance of an experiment. READ MORE

  6. 5. Beauty and Aesthetics : A study of the Professional Hair Care Industry in Sweden

    University essay from Företagsekonomi

    Author : Rickard Kristoffersson; Auksė Silickaitė; [2010]
    Keywords : beauty; aesthetics; hair care; purchasing behaviour; marketing; skönhet; estetik; hårvård; köpbeteende; marknadsföring;

    Abstract : Background: Beauty is a subject which is not easy to grasp especially as it is perceived differently. In advertising it is expressed through aesthetic messages and images which we relate to symbolic and social meanings. READ MORE