Essays about: "consumer buying behaviour sportswear"

Found 1 essay containing the words consumer buying behaviour sportswear.

  1. 1. Consumers’ right for information on labour standards under which the clothes and sportswear sold in the European Internal Market are produced: Legal basis in the EC law and the rationale in buyer behaviour

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Kirsti Larva; [2002]
    Keywords : Buyer behaviour; marketing; corporate social responsibility; brand image; business ethics; labour standard; clothing and sportswear; consumer protection law; EC law; European Union; ethical consumer; information asymmetry; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : Consumers are increasingly becoming aware of the abusive exploitation of workers in some of the factories in the development countries that are contracted to produce exports to the European market. Thus, some of the consumers try to promote the enforcement of ethical business practices globally by using their buying behaviour. READ MORE