Essays about: "consumer buying behaviour thesis"

Showing result 1 - 5 of 36 essays containing the words consumer buying behaviour thesis.

1. 1. Hide or Embrace Drawbacks? - A Quantitative Study of the Impact of Two-Sided Messaging in the Online Secondary Marketplace Setting

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sofie Bixo; Tyra Löthman; [2023]
   Keywords : Purchase intention; Facebook Marketplace; Second-hand buying; Theory of Planned Behaviour; Two-sided messaging;

   Abstract : In recent years, online secondary marketplace platforms have experienced rapid growth as both sustainability concerns and the demand for second-hand products have increased substantially. Despite this considerable growth, second-hand marketplaces have remained relatively understudied. READ MORE

3. 2. Maybe meat, maybe not? Analysing Swedish consumers’ preferences for plant-based meat alternatives

   University essay from SLU/Department of Molecular Sciences

   Author : Emilia Mattsson; [2023]
   Keywords : willingness to pay; plant-based meat alternatives; discrete choice experiment; random utility theory; consumer behaviour;

   Abstract : Plant-based meat alternatives (PBMAs) have grown in both demand and diversified supply. As follows, there has recently been an increase in research studying consumers' behaviour towards these products. This thesis aimed to add to the growing literature by analysing Swedish consumers' preferences for PBMAs. READ MORE

4. 3. Panic buying in Sweden during Covid-19 : An analysis on the effects of panic buying during Covid-19 on the CPI values of groceries in Sweden

   University essay from

   Author : Amanda Heisar Ebermark; Polina Ustinova; [2022]
   Keywords : Panic buying. Supply shortages; Covid-19; Regression model; Consumer behaviour; Consumer Price Index.;

   Abstract : This paper investigated the effects of panic buying induced by the Covid-19 pandemic on groceries' Consumer Price Index (CPI) within Sweden. The years of interest are mainly 2020 to 2021. However, the thesis also looks into years before the pandemic, specifically 2018-2019. READ MORE

5. 4. How does CSI influence consumer buying behaviour? The mediating role of corporate image and the moderating role of consumers’ demographic factors.

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : XU YUNSHU; YAO KAIYU; [2022]
   Keywords : Corporate social irresponsibility; corporate image; consumer buying behaviour;

   Abstract : Given the increasingly complex nature of contemporary companies, the risk of corporate social irresponsibility (CSI) behaviours is increasing; it is important for organisations to prevent incidences of CSI to maintain competitive advantage. This study investigates the impact of CSI behaviour on both corporate image and consumer buying behaviour. READ MORE

6. 5. Impulsive Buying Behaviour on BNPL Services

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ahmed El Sayed; Huaiyuan Wu; Cheuk Man Fung; [2022]
   Keywords : Consumer credit; BNPL; consumer behaviour; generation Z; impulsive buying; Business and Economics;

   Abstract : Title A quantitative study on the buying behaviour of Generation Z Keywords: Consumer credit, BNPL, consumer behaviour, generation Z, impulsive buying Background: The Buy now, pay later service has been developing rapidly in recent years and is being regarded as one of the fastest-growing modes of digital payments. There is an increasing number of online retailers and platforms partnering with payment solutions companies to offer an easy, seamless checkout experience for their customers. READ MORE