Essays about: "consumer confusion"
Showing result 1 - 5 of 38 essays containing the words consumer confusion.
-
1. Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector
University essay from Malmö universitet/Institutionen för Urbana Studier (US)Abstract : Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. READ MORE
-
2. Development of a web application with focus on navigability : How is the usability on a web application for E-commerce of plants and cuttings affected by its navigability?
University essay from Linköpings universitet/Institutionen för datavetenskapAbstract : The purpose of this project was to determine how the experienced navigability of a web application affects its usability. In order to further investigate this, a web application called Sprouty was created, an easy-to-use web application that promotes individuals to buy and sell pre-owned plants and cuttings. READ MORE
-
3. How Influential Are They? An explorative study into the relationship between consumer-based brand equity and influencer endorsements.
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Purpose: This paper aims to explore the relationship between an influencer’s endorsement of a brand and the subsequent brand’s equity within a consumer’s mind. Research Question: How will an influencer endorsement influence a consumer’s brand equity? Design, Methodology, and Approach: The authors of this paper used a qualitative approach, inductive structure. READ MORE
-
4. Brewing sustainability: Exploring the impact of circular economy communication on consumer engagement and sustainable behaviour in the coffee shop industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Due to the upsurge of interest in the field of sustainability, and specifically circular economy, it is of increasing importance for companies to dedicate themselves to greener business models and initiatives that step away from the linearity that is currently predominant. One way in which circularity can be implemented is through effective communication towards customers to incorporate them into the sustainability efforts. READ MORE
-
5. Are you the culprit or the victim in today’s digital society? The use of digital innovations in the Swedish fast fashion industry and its significance for consumer behavior
University essay from Göteborgs universitet/Graduate SchoolAbstract : The fashion industry has grasped a wide range of digital innovations, and the past decade has shown an increased junction between advanced digital innovation and consumption. Therefore, the mechanism of consumption is recognizing important transformation, following a redefinition of various areas from advertisements and markets to consumers and the concept of utility and value. READ MORE