Essays about: "consumer culture perspective"
Showing result 1 - 5 of 80 essays containing the words consumer culture perspective.
-
1. THE IMPACT OF CANCEL CULTURE ON CONSUMERS IN THE FASHION INDUSTRY - An exploratory qualitative study on post-millenials
University essay from Göteborgs universitet/Graduate SchoolAbstract : The growth of cancel culture has been rapid within marketing and consumption during recent years. With the emergence of cancel culture, consumers have been enabled to use their voices to hold brands accountable, where social media has made information easily available making consumers constantly informed. READ MORE
-
2. Football Clubs’ Supporters and Human Rights - A Social Identity and Consumer Culture Perspective
University essay from Göteborgs universitet/Graduate SchoolAbstract : Following football and attending games is a popular practice in the world and in Sweden. Accordingly, a lot of people establish an identity with their supportership to a club which indicates the importance of football clubs in these people's lives. READ MORE
-
3. The Devil Wears (New) Prada
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. READ MORE
-
4. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel
University essay from Umeå universitet/FöretagsekonomiAbstract : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. READ MORE
-
5. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE
