Essays about: "consumer culture theory"

Showing result 16 - 20 of 102 essays containing the words consumer culture theory.

  1. 16. Where should I buy my sofa? : A qualitative study on Swedish digital natives in the omni-channel furniture retailing environment

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Arold Visser; Magdalena Molin; [2022]
    Keywords : Digital natives; Omni-channel; Physical store; Customer Purchasing behavior; Consumer Culture theory; Channel selection; E-commerce; E-WoM; Furniture retailing; Customer journey;

    Abstract : Abstract  Background: E-commerce and omni-channel retailing strategies have emerged with digitalization. Digital channels have affected many parts of the daily life for consumers and as a result the consumer’s decision-making processes have become more complex. READ MORE

  3. 17. Blue Blood and Smooth Skin : Interdependent Relationships Between Feminine Hygiene Product Commercials, Feminism, and Women’s Self-Esteem

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Dionne Tilborghs; Nina Lotz; [2022]
    Keywords : feminism - feminine hygiene products - menstruation - body hair - women´s self-esteem - advertising - binary clean messy - stigma - normatization;

    Abstract : The portrayal of women in commercials is intertwined with patriarchal structures and power hierarchies found in Western contemporary society, which stem from the Judeo-Christian binary of a ‘clean/messy’ body as introduced by St. Augustine (354 – 430 CE). READ MORE

  4. 18. The Popeye Paradox: Understanding Barriers to Plant-Based Consumption Maintained by Masculine Identities A Phenomenological Study on Dutch Vegan Bodybuilders

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Iris Martine Theresia Arts; Siannie Quartero; [2022]
    Keywords : Plant-Based Consumption; Gender Identity Maintenance; Stigma; Legitimization; Lifestyle Transitioning; Hyper-Masculinity; Z-MET; Business and Economics;

    Abstract : Purpose: A Contribution to the understanding of plant-based consumption by researching how bodybuilders navigate identity issues associated with a plant-based diet. Theoretical Perspective: We take on a consumer culture theory perspective by researching identity theory, stigma, lifestyle transitioning, and legitimization strategies of the subculture. READ MORE

  5. 19. Who am I without my stuff?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Dóra Nagy; Johanna Patricia Bernuy Siancas; [2022]
    Keywords : immigration; migrants; acculturation; identity; consumer culture; Business and Economics;

    Abstract : In a world where migration has dramatically increased over the last 30 years, migrant consumers have become an important market actor. When migrant consumers geographically relocate they potentially experience changes in their identity, while different factors influence their acculturation to the host culture. READ MORE

  6. 20. Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andrés Emilio Garcia Raffo; Niklas Kjellander; [2022]
    Keywords : Brand Community; Anti-Brand Community; Brand Dislike; Consumer-activism; Business and Economics;

    Abstract : Aim: The aim of this paper was to shed light on the different methods/strategies that Anti-Brand Communities (ABCs) use in order to cause harm to particular brands. Purpose: The purpose of this paper is to offer assistance to brand managers through Anti-Brand Community-insights, as a means of combating the increasingly growing number of ABCs. READ MORE