Essays about: "consumer culture"

Showing result 1 - 5 of 194 essays containing the words consumer culture.

  1. 1. Finding the right influencer – An exploratory study within the beauty industry

    University essay from Göteborgs universitet/Graduate School

    Author : Elias Davidsson; Danial Ahmad; [2019-07-04]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Contextualizing slow fashion – disentangling meanings of sustainable clothing consumption among young professionals

    University essay from Göteborgs universitet/Graduate School

    Author : Andrea Norberg; [2019-07-03]
    Keywords : Sustainability; Slow fashion; CCT; Identity; Status; Slow fashion consumer; Young Professionals;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. A case study of the Dubai e-commerce market - how cultural impacts within business contexts, and marketing activities should be considered when Swedish businesses seek to enter

    University essay from Göteborgs universitet/Graduate School

    Author : Rebecca Hering; Sarah Abaid; [2019-07-03]
    Keywords : Entering foreign markets; E-commerce; Cultural impact in international business contexts; Marketing activities;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. Where did they go? : An explorative study on the marketplace absence of elderly consumers

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Oscar Ahlberg; [2019]
    Keywords : Baudrillard; exclusion; CCT; elderly consumers; consumption; ideology; sign-value;

    Abstract : This thesis will explore the complex relationship between marketplace exclusion and symbolic resources mediated by the market, for older consumers who have traversed from a socio-cultural identity in the majority to stand on the periphery of consumption. Employing a Consumer Culture Theory influenced perspective and using Baudrillard critical theory of symbolic exchange and death as a lens of analysis, this thesis will utilize a psycho-social method to explore how and why older consumers find themselves excluded from the market. READ MORE

  5. 5. Shopping for an I : Consumer identities in The Bluest Eye by Toni Morrison and The Hate U Give by Angie Thomas

    University essay from Linnéuniversitetet/Institutionen för språk (SPR)

    Author : Alexandra Torsell Starud; [2019]
    Keywords : Postcolonialism; Intersectional; BLM; Consumerism;

    Abstract : This thesis investigates to role consumerism plays when young, black, underclass characters try to build their identities in Toni Morrison’s The Bluest Eye (1970) and Angie Thomas’ The Hate U Give (2017). Through implementing intersectional analysis and postcolonial theory this essay discusses how social positions are read and understood in a mass culture that heavily favours the visual. READ MORE