Essays about: "consumer culture"

Showing result 11 - 15 of 304 essays containing the words consumer culture.

  1. 11. Exploring the determinants of purchasing behavior in the context of safety apparel : A study of safety marketing

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Alexandre-Nikos Pociello i Palau; [2023]
    Keywords : Safety apparel; Personal Mobility Vehicles; urban mobility; micro-mobility; helmet; marketing; consumer buying behavior; Theory of Planned Behavior;

    Abstract : The rapid growth and development of cities have brought new mobility challenges, which the emergence of micro-mobility solutions, such as Personal Mobility Vehicles, has addressed. However, the increase in the use of these vehicles has also led to a rise in the number of accidents and injuries due to the inadequate use of protective equipment. READ MORE

  3. 12. The Critical Consumer of Today’s Inauthentic Messages : A qualitative interview study on how young people make sense of communication promoting sustainable food consumption

    University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Author : Anna Böhm; [2023]
    Keywords : communicacommunication; sustainable consumption; food; reception theory; consumer culture theorytion;

    Abstract : In Swedish society, food is the fourth most prominent area of consumption. The number of large grocery shops is increasing, and today a consumer can choose between several different brands for the same product. READ MORE

  4. 13. Consumer Valhalla : a case study on the phenomenon of the SHEIN consumer

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Michelle Bak; Klara Helene Sollwedel; [2023]
    Keywords : ultra-fast fashion; fashion consumer behaviour; fashion consumer culture; SHEIN consumption;

    Abstract : During the last years, the phenomenon of ultra-fast fashion, specifically the retailer SHEIN, has grown massively and became popular among young female consumers. SHEIN is also known for their polluting productions, bad working conditions, violating (social) sustainable laws and stealing designs from other designers. READ MORE

  5. 14. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ida Andersson; [2023]
    Keywords : Memes; Strategic Communication; Tribalism; Political Communication; Social Media Marketing.; Social Sciences;

    Abstract : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. READ MORE

  6. 15. Face-to-face over the Internet : Facing the hard truth with physical attendance in a post-pandemic society

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Kevin Nermark; [2023]
    Keywords : event attendance; remote participation; hybrid spaces; digital marketing; strategic communication; event planning.; eventdeltagande; deltagande på avstånd; hybridutrymmen; digital marknadsföring; strategisk kommunikation; eventplanering.;

    Abstract : This research is based on a pilot study, conducted on a marketer from an unnamed company within the tech industry (the anonymity is used because of the integrity of the interview subjects of both the pilot study and this study). The company deals with B2B (Business to business) transactions, and the marketing in this is somewhat different from the typical B2C (business to consumer) type of marketing. READ MORE