Essays about: "consumer decision making process and nike"

Found 1 essay containing the words consumer decision making process and nike.

  1. 1. Assessing Youth’s Buying Behaviour towards Sports Shoes

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Narsimha Vamshi Krishna Srungaram; [2008]
    Keywords : Marketing; Youth buying behavior;

    Abstract : The paper focuses on attitudes and behavior on the concept of the youth’s buying behavior towards branded sports shoes, different consumers have got different decision making process. The buyer’s ultimate goal is to buy the product of qualitative, quantitative with low/best affordable price. READ MORE